The anatomy of your videos is actually pretty simple. Just like everything in life, there’s a beginning, middle, and end. In this blog post, we break down each component leaving you with the bare essentials of what makes a video successful. Which elements are you already using, and which elements do you need to incorporate?
In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos.
There were 175 billion mobile app downloads in 2017, globally. (App Annie) Considering there are 7 billion people on the planet, this only means one thing: people are using their phones… A LOT.
Anyone remember when “downloading apps” pretty much meant you were downloading games? Now, mobile devices and tablets aren’t just sources of entertainment; it’s all business. How much can I get done on my phone? If you’ve ever asked yourself that question, the answer is: There’s an app for that. Here are 5 apps specifically for car salesmen that guarantee productivity at your fingertips, literally.
Are you using Authntk’s Performance Reports to your advantage? Do you use the data to draw conclusions and improve business?
People use analytics and data in a lot of different ways. Some log in, take a look around, make sure nothing is off kilter, and leave. Others look at data as an insight into the past and future. They allow it to transform from mere numbers on a screen to understanding customer’s preferences, conclusions regarding what sells, and motivation for salesmen.
Instead of looking at video reporting as simply “who’s viewing your videos”, we encourage you to take the next step into analyzing data for performance purposes. Here’s how…
I was thinking about Gladwell’s book, Outliers, and wondered where my experience in the auto industry stacked up to his idea of an expert. Much to my surprise, earlier this year I had reached 10,000 hours of working one-on-one with dealerships. I don’t consider myself a guru or an expert by any means, but my recent discovery does hold some weight to it.
Given the array of dealers, what I really wanted to know was what, if anything, do they all have in common? Is there a string I can thread through all of the dealerships in which we can draw conclusions, expectations, and lessons?
One of the biggest mistakes you can make in sales is front-loading all of your effort. An ameteur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is over, their efforts belong to the next prospect.
An experienced salesman knows every customer driving away in their new car is a potential ad, a repeat customer, or a five-star reviewer. The experienced salesman knows the goal isn’t necessarily the dotted line, but creating and cultivating a relationship.
That’s why what you do after every sale can make or break your business.
By 2020, customer experience will overtake price and product as the key brand differentiator (Walker), and communication is key to setting the stage. Back in the day, we had one option to get in touch with a customer: a phone call. Now, open any one of our devices and there’s Pandora’s box of communication, take your pick.