We watch a lot of videos around here, that goes without saying. Almost 1,000 videos come through on any given Monday, so it’s pretty easy for us to have a grasp on what’s important to car salesmen.
Are you only using the Authntk App for walkaround videos?
That's like Tony Romo only throwing to Terrance Williams when he's got Dez Bryant and Ezekiel Elliot. Does Jordan Spieth play a whole round with only his pitching wedge, leaving his driver and irons behind? Imagine if Clayton Kershaw threw a changeup, every single pitch. Get it? #sportsanalogies
Can we all agree that a huge part of selling a car, well… isn’t about the car at all?
So much of selling has to do with the story you tell, the trust you create, and the value you convey. That’s where your brand comes in. With a little muscle implementing our tips below, you’ll have half the battle won before you even meet the customer.
Before we dive in, here are a few brainstorming questions you might consider...
If you are like most sales consultants, managers and service advisors who care about building meaningful, long-lasting relationships with customers, you are already using the Walkaround Videos app. Your daily routine goes something like this:
You get a lead, pull our your device and shoot a quick video of the car they are interested in. A couple more taps sends it straight to the customers phone with a personal message. Presto - you're their hero! Who could ask for anything more from a simple piece of software?
Well, did you know? It also works great on your desktop!
It’s really just a matter of preference. Some folks say they like sending Walkaround Videos to their dealership customers from their desktop because it’s even easier. They appreciate the convenient of typing their personalized message on a keyboard, or they have an inventory of videos saved on their computer.
Go ahead, give it a try. The point is, you do have access to Walkaround Videos on your desktop as well. So use it!
For step-by-step instructions, check out the video on our YouTube page, click here.
Congratulations to Kevin Hoff, Sales Consultant of Don Beyer Volvo, Falls Church, Virginia! The powerful vehicle showcase video he created, using Walkaround Videos, has been selected as our Video of the Month! As Kevin’s video proves, using Authntk Walkaround Videos is a great way to connect 1:1 with the customer by sending unique, personalized video messages that stand out. In about 90 seconds, Kevin vividly demonstrates to the customer why he can be trusted to help find the perfect vehicle.
What is Kevin doing that YOU could be doing? Here are a few things that Kevin does to give his customer an amazing experience with video:
- Personal - He addresses the customer, by name, so you know he's taken time to record this video only for you.
- Great First Frame - By shooting the first frame of the outside of the dealership, he lets customers know what to look for when they drive in. He reinforces the brand by ending the video with another shot of the dealership.
- Creative - Kevin uses a selfie stick, which allows him to record the dealership, turn the camera on himself, then shoot the car, inside and out, seamlessly.
- Efficient - Kevin gets a lot done in a short time. The video takes approximately 90 seconds – perfect.
- Subtle - Kevin doesn't oversell features. While highlighting the interior, he doesn't get lost in the details of showing how every feature works.
As Kevin’s video shows, personalized vehicle showcase videos are an effective tool for responding to the customer in a meaningful, relevant way. This helps build on a trusting relationship that can stand the test of time. Who wouldn’t want to receive a video like this when searching for a car?