What century are you living in?
Let your customers know that you can send them a customized video!
In the early days of American automobile sales, Henry Ford did everything he could to hide innovations to the Model T. He was concerned that people liked the original so much, any change would hurt sales. While vast improvements were made covertly, the black “Tin Lizzie” looked almost exactly the same for over 20 years.
Now-a-days, buyers want steady change and improvement. This goes beyond the features of the car to the overall user experience, and starts with the vehicle search. Customers appreciate dealerships that are always doing something new and better to help them zero in on the vehicle they want.
For example, check out what they are doing at Newton Nissan:
By adding the "Text me a Video" button to the VDP of every vehicle, Newton Nissan allows vehicle shoppers to get Walkaround Videos from Authntk, sent right to their phone.
What happens when customers click it?
The customers get a simple dialogue pop-up that asks them to confirm their contact information. It also asks the customer if there are any specific features they would like them to focus on.
Does it work? Let's ask Newton Nissan:
Sending custom videos by text is one of the most powerful new ways you can use your mobile phone to WOW customers and sell more vehicles. Think of it. Who wouldn’t be glad to get a text with a link to a short video of the exact vehicle they were interested in? That’s the power of Walkaround Videos. The app allows sales reps and managers, as well as the service and finance departments, to build relationships with the customer while building a strong, recognizable personal brand as someone who goes the extra mile to take care of them.
Do customers like getting videos by text? Judge for yourself…
"Hi Matt, I think your video is an awesome way to keep in contact with the customer."
"Thank you – the car is beautiful. I will forward it to my dad so he can see"
"Damn that thing looks so much better in the daylight, and the purple isn't that much like I thought. Thank you for the video."
"Thanks for the vid, Steven. That's a real nice touch. I forwarded it to my wife. Look forward to swinging by Thursday."
"Keith, your video was pretty awesome. What time are you open till on weekdays? I work full time."
These are actual texts received by sales representatives and managers around the country who are using the innovative Walkaround Videos service. Would you like to get results like these? Take the app for a FREE test run, or visit WalkaroundVideos.com to learn more.
Congratulations to Joshua Taylor, Assistant Service Manager of Cavender Toyota of San Antonio, Texas! The powerful service department video he created using Walkaround Videos, has been selected as our Video of the Month! As Joshua’s video proves, using Authntk Walkaround Videos is a great way to connect 1:1 with the customer by sending unique, personalized video messages that stand out. In less than 90 seconds, Joshua vividly demonstrates to the customer why the service department is recommending suspension repairs for the customer’s truck.
How useful are service department videos for auto dealers? Here’s what Joshua had to say about his experience using Walkaround Videos:
“I will say this: A picture is worth a thousand words and seeing is believing. Sharing these videos with a customer or insurance company/extended warranty takes the trust factor out of the equation. They no longer have to take my word for it. Now they can virtually walk under the car with me from the A/C and comfort of their own home, share it with their spouse, send it to dad for his opinion, whatever they need. I have found that I sell about 90% of the time when using a video. It may not be everything recommended at once but it will come and the customer feels I care. Personally, I wish I had Authntk years ago, and I’d recommended it to service managers at my previous dealerships. It works.” ~ Joshua Taylor
As Joshua’s video shows, service department videos are an effective tool for explaining recommended repairs in a way that assures that customers will understand what they are saying “yes” to. This builds on a trusting relationship that can be expected to bear fruit for years to come.
Joshua shot this video with his iPhone, and then easily and immediately uploaded it to Authntk and sent it out to the customer. That’s the power and ease of Walkaround Videos at work!
What will YOU do to amaze customers and prospects? Take Walkaround Videos for a test drive right here.
Authntk Walkaround Videos is a great way for auto dealers and sales reps to connect 1:1 with the customer by sending unique, personalized video messages that stand out. But don't take our word for it ... watch what "Kevin the Jeep Guy" has to say!
One minute and seven seconds. That's all the time it took for Kevin to shoot this video testimonial from Outside of Mike Toler Chrysler Dodge Jeep RAM in beautiful Morehead City, North Carolina. As Internet Sales Manager, Kevin estimates that he has shot approximately 500 short, powerful videos using the Authtnk platform.
Here are some of the results since he started with the Walkaround Videos program:
- Kevin's personal sales are up
- The Dealership's sales are up
Kevin reports that there were many factors that contributed to his success, including Authntk Walkaround Videos. Here's why he recommends the tool to other sales reps:
- It's a great way to connect with a customer on a personal, face-to-face basis
- It took only one afternoon to get all setup and up and running
Like the videos he makes for his prospects, Kevin shot this testimonial with his iPhone, and then easily and immediately it was uploaded to Authntk. That's the power and ease of Walkaround Videos at work!
As Kevin says,
"Use it and you will see immediate results!"
How has Walkaround Videos helped your dealership? Let us know in the comments, or visit walkaroundvideos.com for more information.
More and more people are communicating more and more frequently using text messages these days. While most auto dealers know that text messaging is an effective way to reach car buyers, many aren't sure the best way to use it.
If your dealership is using Walkaround Videos, you already know how to reach your prospects with text and video at the same time. You simply enter their mobile number into our mobile app when uploading a new video, and our platform takes care of the rest. We automatically send out a text message with a link to your video at the same time we send the video email.
Skeptical about how effective text messaging can be to help you sell cars? Here are just a few of the responses we've seen recently:
"That is seriously the coolest thing a dealer has ever done! I'm stuck in meetings all day, and I have a function tonight. But I would love to come over tomorrow to check it out!"
"That’s a neat feature that you offer! It sets you apart from the rest!"
"Just saw your video - very innovative and entertaining! Looks like a great truck and I will be out there to check it out (if its still there) early next week. I'm an all cash buyer. Thanks again."
"Wow thank you so much!! Definitely gonna be making the trip!"
"Great video, can't wait to see it today and take it for a drive."