With his outside-the-box thinking and creativity, Brandon shows a great way to impress the customer and create a DISTINCT, LASTING IMPRESSION with video…
Joe’s video demonstrates that using video is a great way to connect with the customer by sending a unique, personalized video message that stands out, EVEN IF THE UNIT ISN’T PERFECT!
Congratulations to Cono Cirone of Causeway Honda! The short, engaging video he created, using Walkaround Videos, has been selected as our Video of the Month!
As Cono’s video proves, using Authntk Walkaround Videos is a great way to connect 1:1 with the customer by sending unique, personalized video messages that stand out, even AFTER THE SALE!
What is Cono doing that YOU could be doing?
It’s called a post-sale video. Creating a post-sale video is a new strategy for a lot of dealerships using Walkaround Videos. It’s a short video from you to the customer, following up with a personal touch and asking the customer to give you a review.
Big smile. Friendly wave. Lavish praise for the banana bread they shared. It’s all there!
This is powerful stuff! The video is short and sweet, but the authenticity and Cono's personality shine right through. A lot of customers have great intentions to leave you a review, but when they get home it just slips their minds. This is a great, unique and personal reminder.
And here is the coolest part... This is what Cono’s email to the customer looks like. You can see that the hyperlinks will link directly to the dealerships review sites. You can't make it any easier for them!
Congratulations to Kevin Hoff, Sales Consultant of Don Beyer Volvo, Falls Church, Virginia! The powerful vehicle showcase video he created, using Walkaround Videos, has been selected as our Video of the Month! As Kevin’s video proves, using Authntk Walkaround Videos is a great way to connect 1:1 with the customer by sending unique, personalized video messages that stand out. In about 90 seconds, Kevin vividly demonstrates to the customer why he can be trusted to help find the perfect vehicle.
What is Kevin doing that YOU could be doing? Here are a few things that Kevin does to give his customer an amazing experience with video:
- Personal - He addresses the customer, by name, so you know he's taken time to record this video only for you.
- Great First Frame - By shooting the first frame of the outside of the dealership, he lets customers know what to look for when they drive in. He reinforces the brand by ending the video with another shot of the dealership.
- Creative - Kevin uses a selfie stick, which allows him to record the dealership, turn the camera on himself, then shoot the car, inside and out, seamlessly.
- Efficient - Kevin gets a lot done in a short time. The video takes approximately 90 seconds – perfect.
- Subtle - Kevin doesn't oversell features. While highlighting the interior, he doesn't get lost in the details of showing how every feature works.
As Kevin’s video shows, personalized vehicle showcase videos are an effective tool for responding to the customer in a meaningful, relevant way. This helps build on a trusting relationship that can stand the test of time. Who wouldn’t want to receive a video like this when searching for a car?
Congratulations to Joshua Taylor, Assistant Service Manager of Cavender Toyota of San Antonio, Texas! The powerful service department video he created using Walkaround Videos, has been selected as our Video of the Month! As Joshua’s video proves, using Authntk Walkaround Videos is a great way to connect 1:1 with the customer by sending unique, personalized video messages that stand out. In less than 90 seconds, Joshua vividly demonstrates to the customer why the service department is recommending suspension repairs for the customer’s truck.
How useful are service department videos for auto dealers? Here’s what Joshua had to say about his experience using Walkaround Videos:
“I will say this: A picture is worth a thousand words and seeing is believing. Sharing these videos with a customer or insurance company/extended warranty takes the trust factor out of the equation. They no longer have to take my word for it. Now they can virtually walk under the car with me from the A/C and comfort of their own home, share it with their spouse, send it to dad for his opinion, whatever they need. I have found that I sell about 90% of the time when using a video. It may not be everything recommended at once but it will come and the customer feels I care. Personally, I wish I had Authntk years ago, and I’d recommended it to service managers at my previous dealerships. It works.” ~ Joshua Taylor
As Joshua’s video shows, service department videos are an effective tool for explaining recommended repairs in a way that assures that customers will understand what they are saying “yes” to. This builds on a trusting relationship that can be expected to bear fruit for years to come.
Joshua shot this video with his iPhone, and then easily and immediately uploaded it to Authntk and sent it out to the customer. That’s the power and ease of Walkaround Videos at work!
What will YOU do to amaze customers and prospects? Take Walkaround Videos for a test drive right here.