Statistics

Why Ignore Digital Trends That Sell More Cars?

BMW is revolutionizing the way luxury vehicles are marketed, and they aren’t the only ones. As auto sales shift to the Internet, more and more dealers are turning to technology solutions like the hot new dealership video email service, Walkaround Videos. What does that mean to you? Only this: You no longer have the luxury of ignoring the trends.

According to a recent article in the Wall Street Journal, BMW is building dealership strategies that are more hands-on and experiential, using digital tools to make a lasting impression with discerning customers. But you don’t have sell Beamers to high net worth individuals for this approach to work for you. Authntk Walkaround Videos are a great way for ANY dealer, sales rep or service department to connect one-on-one with ANY customer by sending unique, personalized video messages that stand out. It’s an easy first step to bring your dealership into the digital age.

But why take the Wall Street Journal’s word that the strategy works? Try it yourself right now by taking it for a free test drive. Here’s all you do:

  1. Click this link, which takes you to our landing page
  2. Enter a few details
  3. Click "Get Started"

It’s simple. It’s free. And it works with the technology you ALREADY have. So try it now! Sign up for the Walkaround dealership video email service, and shoot a test video.

Visit WalkaroundVideos.com to learn more.

Don't Just Stand There! Watching Video Leads to Action

Let’s say you just signed up with Walkaround Videos. Like other successful Dealerships, you decided to start using Walkaround Videos to grow your business. So you shoot your first clip and – easy as 1, 2, 3 – it uploads and is sent off to the customer. They get your email, and watch it on their phone.

Now what happens?

A September study by Google (Digital Drives Auto Shopping) analyzed the actions taken by shoppers after watching video. Google found that, about half the time, shoppers went straight to the dealer.

Shoppers are Taking Action
Shoppers are Taking Action

That’s right, 49% visited a dealer after watching a video! This proves that watching video leads to action. And it shows why dealerships everywhere are making Walkaround videos a part of their daily routine.

Here are more cool stats about what people do:

  • 110 million people per month watch at least one video per month on mobile (eMarketer)
  • Shoppers on mobile watch video 3X more than laptop/desktop users (Invodo)
  • 92% of mobile video viewers share videos with others (Invodo)

The facts speak for themselves! Watching video helps people take decisive action.

Time to make another video!

Visit WalkaroundVideos.com to learn more OR take a free test drive.

How Different Types of Dealership Videos Perform

Our customers are using the Walkaround Videos platform to send out three primary types of videos to sell cars. All three types are working effectively, but we've noticed some fairly significant differences in how often they are played.

Let's look at the three types:

Real, authentic walkaround videos

The car is the star - these videos show the vehicle in question, highlight features that the prospect might not have been aware of, and many times answer specific questions the prospect had. Often the response can be, "Wow, the vehicle looks great, when can I take a test drive?" Not surprisingly, authentic walkaround videos are played the most.

Introductory videos

The rep is the star - these videos are shot with a webcam and usually show the salesperson sitting at her desk introducing herself and her dealership, but not showing the vehicle in question. Often the prospect response can be, "It's great to meet you, but I want to see the car!" Introductory videos get played about 10% less often than authentic walkaround videos.

Edited videos

edited-videos

The producer is the star - these videos start out as authentic walkaround videos that are imported into a movie program (like iMovie) to add visual effects, images, text overlays, music, etc. Because these videos can sometimes be perceived as "marketing fluff", they don't perform as well as the other two types. In fact, edited videos get played about half as much as authentic walkaround videos.

In summary, Walkaround Videos will work effectively for your dealership no matter how you decide to use it, but real authenticity is the best way to use video effectively.