Success Stories

[Q&A] Georgia Dealership Says "Video Changed The Game"

[Q&A] Georgia Dealership Says "Video Changed The Game"

Cari Heinz is the Digital Media Specialist at Heyward Allen Toyota, and she was instrumental in the process of taking their dealership digital. She says video email was one of the first processes they adopted to get their store marketable and increase sales in a “new digital age” of selling. 

Car’s job is to not only ensure everyone is taking advantage of video, but using it in a way that will sell more cars and reach more people. In our interview, Cari offers behind-the-scenes strategies and anecdotes that will add a spark to your video marketing process! 

'Internet Sales Award' Winner Credits Authntk

'Internet Sales Award' Winner Credits Authntk

Congratulations to Autohaus Jakob for receiving the coveted 2017 Internet Sales Award at the International Automotive Exhibition (IAA) in Germany!

Fascinating Replies to Dealer Videos

Fascinating Replies to Dealer Videos

We can sell you on video all day, but you’re really better off hearing it from the customers.

Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!

Customer "Blown Away" by Service Video

Customer "Blown Away" by Service Video

In January of 2017, Steele Chevrolet, a customer of Authntk for two years, expanded their use of video into their service department. Mike Walters is the Service Manager at Steele and we simply asked him how the process is going for them so far, six months in. Here’s what Mike had to say about using video in service...

[VIDEO] “Better With Joe” Grows Business Using Authntk

[VIDEO] “Better With Joe” Grows Business Using Authntk

Joe Davis in Athens, GA made the switch to from a high-line dealership to Heyward Allen Toyota with no book of business or Toyota customers. Since then, he has build a strong social media presence and attributes a lot of his success to using Authntk to reach customers in many different ways.

Video of the Month Wins Toronto Maple Leafs Tickets

Video of the Month Wins Toronto Maple Leafs Tickets

CONGRATULATIONS TO LAUREN PODOLSKI OF 400 INFINITI IN ONTARIO, CANADA! 

Lauren is starting the new year off with a bang; not only did she land Authntk’s Video of the Month for January, but she also snagged Toronto Maple Leafs tickets for winning Alta Automotive Group’s Video Contest! 

Sending Dealership Videos Through Text Messaging

What century are you living in?

Let your customers know that you can send them a customized video!

In the early days of American automobile sales, Henry Ford did everything he could to hide innovations to the Model T. He was concerned that people liked the original so much, any change would hurt sales. While vast improvements were made covertly, the black “Tin Lizzie” looked almost exactly the same for over 20 years.

Now-a-days, buyers want steady change and improvement. This goes beyond the features of the car to the overall user experience, and starts with the vehicle search. Customers appreciate dealerships that are always doing something new and better to help them zero in on the vehicle they want.

For example, check out what they are doing at Newton Nissan:

By adding the "Text me a Video" button to the VDP of every vehicle, Newton Nissan allows vehicle shoppers to get Walkaround Videos from Authntk, sent right to their phone.

What happens when customers click it?

text-video-confirmation-lightbox

The customers get a simple dialogue pop-up that asks them to confirm their contact information. It also asks the customer if there are any specific features they would like them to focus on. 

Does it work? Let's ask Newton Nissan:

We get many leads from it every day, even customers who already have appointments scheduled will request a video. I have had 2 customers who used that as their initial point of contact with the dealership who bought and generated $4K in gross profit
— Kyle Bolton, Internet Manager, Netwon Nissan

Newton Nissan is embracing change and staying ahead of the customer. By adding this simple button, sales managers and reps can use Walkaround Videos to wow customers, and keep them coming back for more.

Try out Walkaround Videos today by taking our free test drive