Congratulations to Autohaus Jakob for receiving the coveted 2017 Internet Sales Award at the International Automotive Exhibition (IAA) in Germany!
We can sell you on video all day, but you’re really better off hearing it from the customers.
Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!
In January of 2017, Steele Chevrolet, a customer of Authntk for two years, expanded their use of video into their service department. Mike Walters is the Service Manager at Steele and we simply asked him how the process is going for them so far, six months in. Here’s what Mike had to say about using video in service...
What century are you living in?
Let your customers know that you can send them a customized video!
In the early days of American automobile sales, Henry Ford did everything he could to hide innovations to the Model T. He was concerned that people liked the original so much, any change would hurt sales. While vast improvements were made covertly, the black “Tin Lizzie” looked almost exactly the same for over 20 years.
Now-a-days, buyers want steady change and improvement. This goes beyond the features of the car to the overall user experience, and starts with the vehicle search. Customers appreciate dealerships that are always doing something new and better to help them zero in on the vehicle they want.
For example, check out what they are doing at Newton Nissan:
By adding the "Text me a Video" button to the VDP of every vehicle, Newton Nissan allows vehicle shoppers to get Walkaround Videos from Authntk, sent right to their phone.
What happens when customers click it?
The customers get a simple dialogue pop-up that asks them to confirm their contact information. It also asks the customer if there are any specific features they would like them to focus on.
Does it work? Let's ask Newton Nissan:
Sending custom videos by text is one of the most powerful new ways you can use your mobile phone to WOW customers and sell more vehicles. Think of it. Who wouldn’t be glad to get a text with a link to a short video of the exact vehicle they were interested in? That’s the power of Walkaround Videos. The app allows sales reps and managers, as well as the service and finance departments, to build relationships with the customer while building a strong, recognizable personal brand as someone who goes the extra mile to take care of them.
Do customers like getting videos by text? Judge for yourself…
"Hi Matt, I think your video is an awesome way to keep in contact with the customer."
"Thank you – the car is beautiful. I will forward it to my dad so he can see"
"Damn that thing looks so much better in the daylight, and the purple isn't that much like I thought. Thank you for the video."
"Thanks for the vid, Steven. That's a real nice touch. I forwarded it to my wife. Look forward to swinging by Thursday."
"Keith, your video was pretty awesome. What time are you open till on weekdays? I work full time."
These are actual texts received by sales representatives and managers around the country who are using the innovative Walkaround Videos service. Would you like to get results like these? Take the app for a FREE test run, or visit WalkaroundVideos.com to learn more.