The top performing video for August of 2019 goes to Perry Flythe, also known as “P-Diddy, Keys to the City”, from Modern Nissan of Lake Norman!
Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.
Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.
In our #videosells series, we’re revealing our favorite videos that resulted in vehicle sales!
There are a lot variables that can turn a mediocre video into a winner - things like duration, personalization, vehicle presentation, connection, personality, value, etc. Take notice of these styles and features below and incorporate them into your own videos!
We’ll be revealing one video per week for the next 10 weeks.
Rob McClurkin, General Sales Manager at Germain Honda of Beavercreek, has been leveraging video at his Dayton, Ohio dealership for over two years.
Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.
So, here’s what Rob had to say about using video and why his customers love it.
Cari Heinz is the Digital Media Specialist at Heyward Allen Toyota, and she was instrumental in the process of taking their dealership digital. She says video email was one of the first processes they adopted to get their store marketable and increase sales in a “new digital age” of selling.
Car’s job is to not only ensure everyone is taking advantage of video, but using it in a way that will sell more cars and reach more people. In our interview, Cari offers behind-the-scenes strategies and anecdotes that will add a spark to your video marketing process!
We can sell you on video all day, but you’re really better off hearing it from the customers.
Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!