Statistics

5 Shocking Statistics That Will Change the Way You Sell

5 Shocking Statistics That Will Change the Way You Sell

Reality check. We’re not living in the Information Age anymore. Newspaper and banner ads have long been forgotten across sales marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants.

This is all fine and good… unless you’re not along for the ride. Having to reevaluate your style of selling to reflect the latest generation and technologies is inevitable. These five stats will give you a nice jump start into the current era. Take them in and be sure you’re mirroring the changing of age to improve your sales and marketing strategies.

Where Should I Market My Walkaround Videos? YouTube vs Website

Where Should I Market My Walkaround Videos? YouTube vs Website

What should I do with my walkaround videos? Since our previous post “Using Walkaround Videos’ YouTube Integration”, we’ve been asked this questions several times. More specifically, “Should I add my walkaround video to my website, or focus solely on YouTube?”

[VIDEO] in the Subject Line: How to Increase Your Email Open and Click-through Rates

[VIDEO] in the Subject Line: How to Increase Your Email Open and Click-through Rates

According to a 2015 report by HighQ, "2015 The Year of Video Marketing", adding the word "video" to your subject line can have a dramatic increase in your email engagement.

The report states that email open rates are boosted 19%, there is a 65% increase in click-through rate and unsubscribes are reduced by 26%. 

Let me go ahead and say that again... Just by sending a video via email, and including "video" in the email subject line:

Where in the World Is Authntk Walkaround Videos?

Where in the World Is Authntk Walkaround Videos?

Think globally, act locally, and create an amazing customer experience with video in any country.

Did you know that Walkaround Video is available all over the world?

When in Rome, do as the Romans do.

We are coming up on one year since we started working with our first European dealer, Carpoint Ford Store, based in Rome. This is a wonderful addition to the global Walkaround Videos community which includes many dealerships in Canada, including Vancouver, Alberta, British Columbia, Ontario, New Brunswick, Nova Scotia and Prince Edwards Island. All over North America, and in Europe, dealerships are discovering new ways to drive vehicle sales with Walkaround Videos. 

Who Says Video Is Too Difficult? 3 Ways Walkaround Videos Makes It EASY

So you want to connect 1:1 with customers, because you know how powerful video can be.

OK - what’s stopping you? A recent study from Regalix found that 81% of marketers surveyed said video had become indispensable to their content marketing strategy. At the same time, 59% of marketers surveyed by Ascend2 thought making videos was too difficult. It pained us to read that people see the value in video, but think it’s too difficult!! The truth is, nothing is too difficult when you have the right strategy and the right tools.

We wanted to understand why people felt the way they did. So we checked in with some customers to ask about the difficulties they have overcome with Walkaround Videos.

These are the Top 3 Ways Walkaround Videos made it easy for them:

  1. Biggest Difficulty: "Video Takes too Long."
  2. Solution: "I cut my video time from 30 minutes to 3 minutes..." With Walkaround Videos, the process is so streamlined, it takes less than 3 minutes to record and send a video direct to your customer's inbox.
  3. Biggest Difficulty: "Video is too Complex."
  4. Solution: "Walkaround Videos is Simple and Powerful..." Say goodbye to the days of waiting for a video to upload to YouTube, copying a link, creating a template, pasting the link, hoping your email goes through. With Walkaround Videos, you just shoot the video. We handle the messy stuff.
  5. Biggest Difficulty: "Video Isn't Worth It."
  6. Solution: “Game-changer! There is no single tool that can put me in touch with a customer in such an impactful manner...”

So tell us again, why do you think video is too difficult?

It’s also easy to try Walkaround Videos and see if it’s right for you. Take our FREE test drive today, or visit WalkaroundVideos.com to learn more.

Quality of Response Beats Speed of Response

Speed kills! A new study by DealerSocket shows that if you slow down and take 16-30 minutes to provide a thoughtful response – as opposed to a rushed response -- you can create a better experience for customers that they will remember. Further evidence that quality of response has a bigger impact on conversion rates than speed of response, the study found that “second responders” convert 23% more sales than those who respond within 15 minutes (“Second-Fastest Responders Show Better Closing Rates”).

How is this happening? Consider…

The anatomy of speed of response

A lead comes in. The auto-responder sends an instant email, saying, “Thank you, TONY for your interest in FORD BRONCOS.” It provides specs about the vehicle, which isn’t really helpful, because Tony already saw them on the web site. It lists three or four other cars that he might be interested in, which isn’t that helpful, either. Tony knows what he wants.

But the big problem with auto-responders is that, while fast, they lack the personal touch. They feel spammy and canned, not authentic or personal. They don’t stand out.

On the flip side, there’s…

The anatomy of quality of response

It’s a beautiful morning to shoot a Walkaround Video. John, the sales rep, strolls out to the Broncos with his iPhone in hand. He introduces himself to the customer and shows off the features of the exact vehicle he had inquired about. John wraps it up by thanking Tony for his interest, and asking him to call. He uploads the video to Authntk. With a push of a button, out it goes to Tony.

The video itself is only 60-90 seconds, and it takes less than that to send, but there’s no rush to make it. John spends a little more time to focus on providing a good experience for people. He believes they will remember that, and his faith is rewarded with a 23% percent higher closing rate, according to the study.

What will YOU do to make customers understand how much you care? How will YOU show you’re willing to take as much time as necessary to help them get what they want?

That’s the power of Walkaround Videos at work. Take Walkaround Videos for a nice, easy test drive right here.

Walkaround Videos Poll: What do YOU want to see?

If you are using Walkaround Videos to sell more vehicles and build stronger, more meaningful relationships that translate into referrals and future sales, that’s great! Here’s your chance to help us make your experience even better. We put together a new poll to get a clearer understanding of your needs as a sales manager, sales rep or service manager. This month’s focus is usability. Because recent data from AutoTrader shows that shoppers are 20 percent more likely to click on a specific vehicle listing if it has video, we want to improve your ability to use our Walkaround Videos service to create a distinct, lasting impression with people who are ready to buy.

So let us hear from you! Take the following poll, and let us know your thoughts on improving Walkaround Videos usability.

[POLL CLOSED]

We will run the poll for 2 weeks, and share the results in our next newsletter, as well as on social media.

Interested in keeping the conversation going? Feel free to share our poll with your friends and follow us on FacebookTwitter and LinkedIn. You can share more of your thoughts by leaving a message in the comments section below.

Visit WalkaroundVideos.com to learn more about harnessing the power of customized videos to grow your business.

Thank you for taking our poll!