Sales

[Q&A] Georgia Dealership Says "Video Changed The Game"

[Q&A] Georgia Dealership Says "Video Changed The Game"

Cari Heinz is the Digital Media Specialist at Heyward Allen Toyota, and she was instrumental in the process of taking their dealership digital. She says video email was one of the first processes they adopted to get their store marketable and increase sales in a “new digital age” of selling. 

Car’s job is to not only ensure everyone is taking advantage of video, but using it in a way that will sell more cars and reach more people. In our interview, Cari offers behind-the-scenes strategies and anecdotes that will add a spark to your video marketing process! 

6 "Winter Walkarounds" We Love

6 "Winter Walkarounds" We Love

If you’re not from the gorgeous coast of California, weather can be a factor in the sales process. It can affect dealership traffic, test drives, events, and recording walkaround videos. When the weather is at its worst, there are a few advantages to roughing it in the cold, rain, and snow...

5 Shocking Statistics That Will Change the Way You Sell

5 Shocking Statistics That Will Change the Way You Sell

Reality check. We’re not living in the Information Age anymore. Newspaper and banner ads have long been forgotten across sales marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants.

This is all fine and good… unless you’re not along for the ride. Having to reevaluate your style of selling to reflect the latest generation and technologies is inevitable. These five stats will give you a nice jump start into the current era. Take them in and be sure you’re mirroring the changing of age to improve your sales and marketing strategies.

Video of the Month Lands Next-Day Sale

Video of the Month Lands Next-Day Sale

His passion is infectious, his knowledge undeniable, his energy moves people to action… he is Al Baker of Deery Brothers Iowa City!  

Deery Brothers has been using Authntk Walkaround Videos since 2015 and they’ve been seeing great results (see Deery testimonial video here). Al Baker has been in the auto industry for 25 years, and averages 20-25 vehicles sold per month. If you’ve never met Al or watched one of his videos, hang onto your hats and enjoy the ride!

6 Tips: Building Your Personal Brand as a Car Salesman

6 Tips: Building Your Personal Brand as a Car Salesman

Can we all agree that a huge part of selling a car, well… isn’t about the car at all? 

So much of selling has to do with the story you tell, the trust you create, and the value you convey. That’s where your brand comes in. With a little muscle implementing our tips below, you’ll have half the battle won before you even meet the customer. 

Before we dive in, here are a few brainstorming questions you might consider...

Facebook Could be KILLING Your Sales Career

Become a fan of AUthntk Walkaround Videos and learn strategies for making a killing in vehicle sales instead

Is Facebook killing your sales career? It could be, if you are on it for personal use only, watching nothing but funny cat videos, or bits from Jimmy Fallon. Every minute spent watching these kinds of videos is a lost business opportunity. Those minutes could have been better spent making your own video, sending it to a customer, building the relationship and advancing the sale.

Instead, you got nothing of value for your time.

I’m not saying quit going on Facebook. I’m saying quit going on Facebook for personal use only. Stop using Facebook as a time-killer, and start finding ways to use Facebook to help increase sales and build your career.  

Not sure where to begin?  If you’re looking for new vehicle sales strategies that can give you an edge over the competition, there’s plenty of good information on the Authntk Facebook page right now.  Check it out for yourself

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Yes, learning new tips and tricks and sharing what you’ve learned is a great way to make sure the time you spend on Facebook is time well spent. Create new habits with Facebook, and soon, rather than killing your career, you’ll be making a killing.

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