Digital Marketing

Behind the Scenes: What Happens to Your Video After You Hit Send

Behind the Scenes: What Happens to Your Video After You Hit Send

Processing, encoding, uploading, embedding, and sending… Do these words make you cringe? We know they do, it’s one of the reasons why we’re in business! These are just a few components in the full process of not only sending your videos to customers, but making them look good as well. We handle all of this technical dirty work so you can focus on selling. But what is the dirty work? What actually happens to your video behind the scenes? Come with us on your video journey and check out all of the technical things you’ll never, ever, have to worry about! 

#autotalk Series with Featured Guests

#autotalk Series with Featured Guests

Welcome to #autotalk!

We’re discussing everything current and digital in relation to the automotive industry. John Colban, Authntk Director of Operations, hosts the series and interviews a different featured guest each episode. Fresh perspectives, trending topics, and profitable advice from seasoned professionals… listen any time!

Social Media Success: Canadian Dealer Talks Strategy

Social Media Success: Canadian Dealer Talks Strategy

Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.

Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.

Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.

The Anatomy of Videos That Yield Results

The Anatomy of Videos That Yield Results

The anatomy of your videos is actually pretty simple. Just like everything in life, there’s a beginning, middle, and end. In this blog post, we break down each component leaving you with the bare essentials of what makes a video successful. Which elements are you already using, and which elements do you need to incorporate?

7 Common Myths About Video

7 Common Myths About Video

Today, we're debunking common myths! Video is dynamic and versatile, which leaves it open to many uses, interpretations, and misconceptions. We're here to weed out the untrue notions that may be keeping anyone from utilizing video. Here we go!