Digital Marketing

#autotalk Series with Featured Guests

#autotalk Series with Featured Guests

Welcome to #autotalk!

We’re discussing everything current and digital in relation to the automotive industry. John Colban, Authntk Director of Operations, hosts the series and interviews a different featured guest each episode. Fresh perspectives, trending topics, and profitable advice from seasoned professionals… listen any time!

Social Media Success: Canadian Dealer Talks Strategy

Social Media Success: Canadian Dealer Talks Strategy

Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.

Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.

Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.

The Anatomy of Videos That Yield Results

The Anatomy of Videos That Yield Results

The anatomy of your videos is actually pretty simple. Just like everything in life, there’s a beginning, middle, and end. In this blog post, we break down each component leaving you with the bare essentials of what makes a video successful. Which elements are you already using, and which elements do you need to incorporate?

7 Common Myths About Video

7 Common Myths About Video

Today, we're debunking common myths! Video is dynamic and versatile, which leaves it open to many uses, interpretations, and misconceptions. We're here to weed out the untrue notions that may be keeping anyone from utilizing video. Here we go! 

6 "Winter Walkarounds" We Love

6 "Winter Walkarounds" We Love

If you’re not from the gorgeous coast of California, weather can be a factor in the sales process. It can affect dealership traffic, test drives, events, and recording walkaround videos. When the weather is at its worst, there are a few advantages to roughing it in the cold, rain, and snow...