In 2013, dealerships all over America used Walkaround Videos as a way to wow prospects and customers. And why not? Statistics show that, after watching a video, 49% of shoppers visited a dealer (according to the Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013), and video sells more cars (according to a recent article in Automotive News).
Given these trends, how can your dealership further differentiate from competitors who are also using Walkaround Video? Here’s a tip:
Do it right.
Yes, there’s a big difference in life between doing something, and taking the time to learn how to do it right. If you are interested in getting the biggest bang for your buck with Walkaround Videos, it makes sense to learn best practices from the videos that are hitting the criteria. Here are some examples, direct from those who are doing it right:
#1 Be Personable