Processing, encoding, uploading, embedding, and sending… Do these words make you cringe? We know they do, it’s one of the reasons why we’re in business! These are just a few components in the full process of not only sending your videos to customers, but making them look good as well. We handle all of this technical dirty work so you can focus on selling. But what is the dirty work? What actually happens to your video behind the scenes? Come with us on your video journey and check out all of the technical things you’ll never, ever, have to worry about!
What’s the point of sending videos if no one is viewing them? At Authntk, we take care of sending your video emails and making sure they’re being delivered to your customer. But there are a few things you can be doing to ensure your recipients, and even other consumers, are seeing and playing your content. Put these 5 techniques into action and watch your video views soar!
We sat down with Laith Bader, Sales Consultant at Deery Brothers CDJR Iowa City, to get the scoop on his energetic and consistent video habits.
If we see a video of Laith come through, you better believe we are watching it. His enthusiasm is contagious, and he knows how to get anyone fired up about a vehicle. Check out what he has to say and don’t forget to adopt at least one or two of his tips and strategies in your own sales process!
Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.
Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.
Rob McClurkin, General Sales Manager at Germain Honda of Beavercreek, has been leveraging video at his Dayton, Ohio dealership for over two years.
Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.
So, here’s what Rob had to say about using video and why his customers love it.
Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.
Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.
Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.