In addition to capturing real Walkaround Videos, you may not have known that the Authntk platform also allows customers to easily capture dealership testimonials! Think back on your most recently satisfied customer. They practically burst into song about what a terrific experience it was, and what a true professional you were. Felt good, didn’t it?
Then what happened?
If you’re still stuck in 20th century vehicle sales, the next thing that happened is predictable. They drove off with a few of your business cards, leaving you with nothing but a wasted opportunity to capture their testimonial.
It doesn’t have to be that way. Did you know you can use your phone to capture dealership testimonials, right on the spot? And you don’t have to be a technical genius to make it work, either. Take a FREE test drive of Walkaround Videos to see how easy it is to get started.
How to shoot a testimonial:
- Ask the next customer what they thought about the experience
- Pull out your phone and say, “Would you mind repeating that while I record you? I’d love for other people to hear your opinion”
- Shoot the video, just as if you were taking their picture
Subscribers to the Walkaround video email service have the ability to manage their testimonials, at no extra charge. You can publish the video testimonial on your web site, forward it to someone by text or email, or save it for later use.
There’s a reason third party recommendations have such high marketing value. They’re authentic!
So be prepared next time. Sign up for the Authntk Walkaround Videos email service, and get back to what you do best – wowing the customer.
Here at Authntk Walkaround Videos, we see all sorts of creative and engaging videos from each dealership every day. You may already be doing some of these, and there may be some you haven't thought of yet. All of them are too good NOT to try, so check 'em out! Here are the Top Five Ways dealerships are using Walkaround Videos from Authntk to grow their business:
#1 SALES: "Hey Bill, here's the vehicle you inquired about. As you can see..."
Increasing sales is the #1 reason to have an app on your phone that lets you walk around ANY vehicle that your prospects are interested in, and make a customized video that you send to them personally.
#2 SERVICE: "You can see for yourself how worn down the brake pads are."
Walkaround Videos has been tremendously useful in the service department. Taking a video and sharing it with the customer lends credibility to the work you are proposing to be done. This helps you get the work authorized, and empowers the customer with the confidence that they know exactly how you are helping them and why.
#3 MEET THE TEAM: "I'm Cindy and I will be taking care of you throughout this process."
Many Dealerships and Sales Reps use the Authntk platform as a way to help customers stay connected with the people they've met – or will meet – while shopping for their next vehicle. These personalized, friendly messages can be quickly and easily sent directly to the customer or posted on the Dealership’s web site.
#4 TESTIMONIALS: “I love my new vehicle and will tell everyone what I great experience I had!”
#5 FOLLOW UP: “Just wanted to let you know you are eligible for a trade-in, and can get in a new vehicle today”
There are many reasons to follow up with a customer. Whether they recently made a purchase, left without a quote or are celebrating the anniversary of having purchased their vehicle, receiving a personalized video from the Sales Manager or Service Manager lets them know you care.
These are just a few of the many ways to use Walkaround Videos to create a distinct, lasting impression with customers. Visit WalkaroundVideos.com to learn more about harnessing the power of customized videos to grow your business.
Authntk Walkaround Videos is a great way for auto dealers and sales reps to connect 1:1 with the customer by sending unique, personalized video messages that stand out. But don't take our word for it ... watch what "Kevin the Jeep Guy" has to say!
One minute and seven seconds. That's all the time it took for Kevin to shoot this video testimonial from Outside of Mike Toler Chrysler Dodge Jeep RAM in beautiful Morehead City, North Carolina. As Internet Sales Manager, Kevin estimates that he has shot approximately 500 short, powerful videos using the Authtnk platform.
Here are some of the results since he started with the Walkaround Videos program:
- Kevin's personal sales are up
- The Dealership's sales are up
Kevin reports that there were many factors that contributed to his success, including Authntk Walkaround Videos. Here's why he recommends the tool to other sales reps:
- It's a great way to connect with a customer on a personal, face-to-face basis
- It took only one afternoon to get all setup and up and running
Like the videos he makes for his prospects, Kevin shot this testimonial with his iPhone, and then easily and immediately it was uploaded to Authntk. That's the power and ease of Walkaround Videos at work!
As Kevin says,
"Use it and you will see immediate results!"
How has Walkaround Videos helped your dealership? Let us know in the comments, or visit walkaroundvideos.com for more information.
Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the pros and cons of putting your dealership videos on YouTube.
When I talk to car dealers about YouTube, invariable one of the first benefits mentioned is search engine optimization (SEO). Videos hosted on YouTube are indexed well and generally show up highly in search results (after all, YouTube is owned by Google).
Did you know that YouTube is the second largest search engine in the world? More than 1 Billion unique users visit YouTube each month. Even though 70% of this traffic comes from outside the United States, YouTube still gets over 120 million viewers in the US a month. That’s a lot of eyeballs!
3) Social Network Integration
Google+, Facebook, Twitter, GMail, and others integrate YouTube embeds into their platform frameworks. That means that when one of your dealership’s YouTube videos is posted to or shared on a social network, a prospect can watch that video directly from his feed or timeline without having to click a link and go to another page
4) Low Cost
You don’t have to pay YouTube a dime to host your videos. It’s free! You get access to all of those viewers without paying for it. Of course, as one of my former colleagues would say, “YouTube is free if your time isn’t worth anything.” To take full advantage of YouTube, you’ve still got to put the time in to make sure you’re producing compelling content, uploading your videos with good titles, and optimizing the video descriptions with important keywords.
Now you’re probably thinking, “wait, I thought you said SEO was one of the pros of YouTube?”. I did, and it is, but there are also some SEO downsides: While YouTube can get great exposure for your videos, it doesn’t necessarily have a positive impact on how your dealership website ranks in search. In fact, your search results from YouTube can actually cannibalize traffic that would normally go directly to your website. Unfortunately, even if you put links back to your dealership website in your video descriptions, these links are tagged as “nofollow” which means they’re ignored when it comes to helping your search rankings.
2) Competitor Ads
YouTube exists to make money, and they do that by selling ads before videos play, banner overlays, featured/suggested videos in the right rail, or the related videos that appear after videos are done playing. Your competitors can even purchase ads to run on YouTube against your videos to attempt to hijack your potential customers.
3) Limited Dealership Branding
Individual video pages on YouTube don’t allow much customization or opportunity for dealership branding, links, or calls to action. The video description allows for some information, but certainly doesn’t give a potential customer a seamless branded experience. Ideally, you’d like your prospect’s entire experience to revolve around your dealership, not jumping to different sites and brands.
4) Competing Content
In addition to ads from other dealerships, related and popular videos are competing for the attention of your prospects. After all, YouTube is not optimized to sell cars, they’re optimized to get users to consume videos. Your prospect may have started looking at a vehicle from your dealership, but before they know it they’re watching a video of Kung Fu Grandpa in a Food Lion parking lot.
5) Takes a customer away from your website
In addition to the negative SEO effects of YouTube (cannibalizing your own dealership website traffic), even when you have YouTube videos embedded on your website, those videos only link back to YouTube. SEO is all about getting prospective customers to your website, where you can convert them into leads and get them into your store. When you send prospects away to a website like YouTube, you’re losing your captive audience, and it could be tough to ever get them back.
YouTube definitely has to be part of your dealership’s video strategy, but it shouldn’t be your entire strategy. There are other video tools (like Walkaround Videos) that can supplement YouTube’s shortcomings, so you can take advantage of the pros and negate the cons.
How about you? How have your YouTube results been? Tell us about it in the comments.
Our customers are using the Walkaround Videos platform to send out three primary types of videos to sell cars. All three types are working effectively, but we've noticed some fairly significant differences in how often they are played.
Let's look at the three types:
Real, authentic walkaround videos
The car is the star - these videos show the vehicle in question, highlight features that the prospect might not have been aware of, and many times answer specific questions the prospect had. Often the response can be, "Wow, the vehicle looks great, when can I take a test drive?" Not surprisingly, authentic walkaround videos are played the most.
The rep is the star - these videos are shot with a webcam and usually show the salesperson sitting at her desk introducing herself and her dealership, but not showing the vehicle in question. Often the prospect response can be, "It's great to meet you, but I want to see the car!" Introductory videos get played about 10% less often than authentic walkaround videos.
The producer is the star - these videos start out as authentic walkaround videos that are imported into a movie program (like iMovie) to add visual effects, images, text overlays, music, etc. Because these videos can sometimes be perceived as "marketing fluff", they don't perform as well as the other two types. In fact, edited videos get played about half as much as authentic walkaround videos.
In summary, Walkaround Videos will work effectively for your dealership no matter how you decide to use it, but real authenticity is the best way to use video effectively.
Just say "No" to portraitboxing
When recording walkaround videos, or really any videos at all, it's important to hold your phone sideways (landscape).
Otherwise, when prospects are viewing your videos, they'll see the large black bars on either side of your video (see example above). Not only that, but you're really squandering valuable real estate in the video player that could be used to show off the vehicle (or whatever the subject matter is) instead of just empty black space.
The same video, recorded horizontally instead of vertically looks a lot better, and best utilizes the space available in the player:
Make sure your orientation isn't locked
Sometimes, after recording with your phone held sideways, the video also comes through sideways, like this:
This is caused when your orientation is locked, and is specially common on iPads. So be sure to unlock that orientation before you begin shooting!