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How Do You Get Your Dealership to Use Walkaround Videos?

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It’s the same old story.

Somebody recommends Authntk Walkaround Videos, the simple, powerful dealership video service that the dealership everywhere are using to take sales to the next level. The owner buys in. The GM wants to get it implemented, and everybody signs up …

And nobody does anything!

Has that happened at your dealership? Or maybe you haven’t tried Walkaround Videos yet.

Either way, here’s what you’ve been missing:

  1. More customers who call back
  2. More appointments set
  3. More appointments kept
  4. More vehicles sold
  5. More repeat customers

Walkaround Videos helps you connect 1:1 with customers by recording and sending unique, personalized video messages about the vehicles they are interested in.

It’s easy. It works. You just have to DO IT.

So if you are a GM, sales manager or service manager, how do you get your team to use it? We recommend 5 steps to help you make Walkaround Videos a part of the daily routine at your dealership, and be successful:

  1. Establish a strategy
  2. Create a process
  3. Do a training for your staff
  4. Follow up with your team to make sure they are using it
  5. Motivate them with incentives (for example, the most videos this month gets a $50 AMEX card)

Emphasize from the start that using Walkaround Videos is required, not optional. After all, the videos won’t shoot themselves. And folks can’t say they don’t have time, because the whole process only takes about 90 seconds. Besides, once they do it, they’ll want to keep doing it, because they’ll start to sell more vehicles.

It’s time to start telling a new story at your dealership. Use Walkaround Videos to flip the script today!

Note: if you are still researching dealership video services, it’s easy to try Walkaround Videos and see if it’s right for you. Take our FREE test drive, or visit our website to learn more.

At a LOSS for Words? Try Using a Script!

If you’re like a lot of newcomers to Authntk Walkaround Videos, you might be saying, “Now what?” Typically, our new users understand that Walkaround Videos is a great way for auto dealers to connect 1:1 with the customer. They’ve bought into the concept of sending unique, personalized video messages to help them stand out. They have downloaded the app, and are ready to roll, except for one thing…

They don’t know what to say.

Has that happened to you?

Don’t stress. Use a script!

Over the next couple weeks we’ll be delivering you video scripts for all sorts of dealership scenarios. Here’s the first one. Making a quick introduction:

A new inbound internet lead comes to you from a guy named Bill. You launch Walkaround Videos either on the app or webcam and start shooting a video of yourself reciting the following introduction script:

“Hi, Bill! I’m [name] from [dealership], right here in [your town].

I received your online request, and just wanted to shoot you a quick email to introduce myself. I see you’re interested in a [year, make, model, trim]. We have those in stock right now, with a full range of options.

In just a minute, I’ll be sending you Walkaround Video of that exact vehicle, but just wanted to introduce myself real quick. Just let me know when you receive the video, and if you have any questions on anything!”

When would be a good time to contact you?

See it in action:

Even the President of the Unites States of America uses a teleprompter to deliver important messages. Don’t feel bad about reading from a script until you feel comfortable in front of the camera. You only get one chance to make a great first impression with the customer, and using a script helps make sure that you do.

Stay tuned for more scripts headed your way in the coming weeks. Also, if you think of a scenario you’d like to have a script handy for, shoot us a note to info@authntk.com, or leave a comment.

In the meantime, visit WalkaroundVideos.com to learn more OR take a free test drive.