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How to Shoot Dealership Videos That Help Drive Decisions

If you want to help car shoppers make purchasing decisions with dealership videos, be sure show the interior and exterior, as well as the design/feature overview – and DON'T MAKE A COMMERCIAL!

Thanks to the widespread use of handheld devices that can record, send and receive dealership video, it’s easier than ever for you to build your brand and establish yourself as a helpful resource to car shoppers.

Last week we talked about the ideal video length, but there are other things you could do with video that are more helpful than others. For insight on how to make your dealership videos as helpful as possible to car shoppers, lets refer back to AutoTrader’s recent video study:

Source: 2015 Cox Automotive Consumer Video Research Study

Source: 2015 Cox Automotive Consumer Video Research Study

Any video is better than no video, and all of these video types are at least somewhat helpful. But consumers clearly prefer interior/exterior walkaround videos (68%) to staged commercials (45%) or photo montages (46%). 

To make your video as helpful to the consumer as possible, here’s 4 quick tips: 

  1. Stage the Vehicle
  2. Hold the Camera in Landscape (PLEASE for the love of everything holy!)
  3. Personalize the Video
  4. Use your Voice

Here's a great example that puts all of these into action:

Most of all, remember to be yourself. Your videos should reflect you and your personality. By studying the statistics from AutoTrader, and incorporating these insights into your videos, you’ll be letting car shoppers get to know you, while helping them make a decision.

… Which in turn helps the dealership, and helps you.

Questions:

  • Are you shooting both the interior and exterior of the vehicles you video?
  • Do your videos sound too much like a commercial?
  • How would you talk about the vehicle if you were describing it to a friend?

Let us know how it goes in the comments below!

What could be more important than PRICE? For Millennials, it’s TRUST

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Show me the money” – that’s such a 20th century way of thinking.

Millennials don’t think that way. True, price is important with every customer, but for young car shoppers, two things are more important:

  1. Trusting the dealership
  2. The overall experience

The good news is, you can make one simple change in the way you treat Millennials that will dramatically improve both of those. Try Walkaround Videos from Authntk.

With Walkaround Videos, you can create an amazing overall experience by engaging, informing and delighting your prospects with customized, dealer-branded videos of the specific vehicle they are interested in. It’s so easy to make a video with the Walkaround Videos app on your phone and send the video – along with your contact info – from your device to theirs. It only takes about 90 seconds!

Here’s why this approach works so well with Millennials. First, we know the younger generation is watching more video. And we know Automotive News from that "videos sell cars."

We also know that Millennials spend time researching online before visiting the dealership – even a dealership where they already have a relationship.

And finally, we know that the younger generation is much more likely to trust dealerships that give them the information they are seeking, and let them come to their own educated decision.

With Walkaround Videos, you are putting yourself out there as a trusted source of information. You aren’t selling anything. You are only interested in educating buyers and building trust through video. And when they are ready to come to the dealership, they will insist on seeing only you.

Rather than, “show me the money,” young car buyers are saying, “Show me the video!” And you can do that for them. Why not?

Don’t think Millennial are a big enough customer segment to worry about? Think again. According to a recent driving sales DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships,”the report states.

To serve this expanding market, remember, building trust and creating an amazing overall experience are most important. With Walkaround Videos, it’s quick. It’s easy. And it works with the technology you ALREADY have.

So try it now! Sign up and take our free test drive, or visit walkaroundvideos.com to learn more.

Who Says Video Is Too Difficult? 3 Ways Walkaround Videos Makes It EASY

So you want to connect 1:1 with customers, because you know how powerful video can be.

OK - what’s stopping you? A recent study from Regalix found that 81% of marketers surveyed said video had become indispensable to their content marketing strategy. At the same time, 59% of marketers surveyed by Ascend2 thought making videos was too difficult. It pained us to read that people see the value in video, but think it’s too difficult!! The truth is, nothing is too difficult when you have the right strategy and the right tools.

We wanted to understand why people felt the way they did. So we checked in with some customers to ask about the difficulties they have overcome with Walkaround Videos.

These are the Top 3 Ways Walkaround Videos made it easy for them:

  1. Biggest Difficulty: "Video Takes too Long."
  2. Solution: "I cut my video time from 30 minutes to 3 minutes..." With Walkaround Videos, the process is so streamlined, it takes less than 3 minutes to record and send a video direct to your customer's inbox.
  3. Biggest Difficulty: "Video is too Complex."
  4. Solution: "Walkaround Videos is Simple and Powerful..." Say goodbye to the days of waiting for a video to upload to YouTube, copying a link, creating a template, pasting the link, hoping your email goes through. With Walkaround Videos, you just shoot the video. We handle the messy stuff.
  5. Biggest Difficulty: "Video Isn't Worth It."
  6. Solution: “Game-changer! There is no single tool that can put me in touch with a customer in such an impactful manner...”

So tell us again, why do you think video is too difficult?

It’s also easy to try Walkaround Videos and see if it’s right for you. Take our FREE test drive today, or visit WalkaroundVideos.com to learn more.

Don't Just Stand There! Watching Video Leads to Action

Let’s say you just signed up with Walkaround Videos. Like other successful Dealerships, you decided to start using Walkaround Videos to grow your business. So you shoot your first clip and – easy as 1, 2, 3 – it uploads and is sent off to the customer. They get your email, and watch it on their phone.

Now what happens?

A September study by Google (Digital Drives Auto Shopping) analyzed the actions taken by shoppers after watching video. Google found that, about half the time, shoppers went straight to the dealer.

Shoppers are Taking Action
Shoppers are Taking Action

That’s right, 49% visited a dealer after watching a video! This proves that watching video leads to action. And it shows why dealerships everywhere are making Walkaround videos a part of their daily routine.

Here are more cool stats about what people do:

  • 110 million people per month watch at least one video per month on mobile (eMarketer)
  • Shoppers on mobile watch video 3X more than laptop/desktop users (Invodo)
  • 92% of mobile video viewers share videos with others (Invodo)

The facts speak for themselves! Watching video helps people take decisive action.

Time to make another video!

Visit WalkaroundVideos.com to learn more OR take a free test drive.