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10 Dealer Videos That Landed Sales

10 Dealer Videos That Landed Sales

In our #videosells series, we’re revealing our favorite videos that resulted in vehicle sales!

There are a lot variables that can turn a mediocre video into a winner - things like duration, personalization, vehicle presentation, connection, personality, value, etc. Take notice of these styles and features below and incorporate them into your own videos!

We’ll be revealing one video per week for the next 10 weeks.

Social Media Success: Canadian Dealer Talks Strategy

Social Media Success: Canadian Dealer Talks Strategy

Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.

Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.

Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.

4 Ways To Supercharge Your Personal Brand

4 Ways To Supercharge Your Personal Brand

Are you looking to create or jumpstart your own personal brand as a car salesman?

Investing in a personal brand increases customer recognition, gives you an edge on your competition, increases customer loyalty, and eases dealership transitions. Take sales into your own hands today with 4 ways to build your personal brand and sell more cars.

[Q&A] Georgia Dealership Says "Video Changed The Game"

[Q&A] Georgia Dealership Says "Video Changed The Game"

Cari Heinz is the Digital Media Specialist at Heyward Allen Toyota, and she was instrumental in the process of taking their dealership digital. She says video email was one of the first processes they adopted to get their store marketable and increase sales in a “new digital age” of selling. 

Car’s job is to not only ensure everyone is taking advantage of video, but using it in a way that will sell more cars and reach more people. In our interview, Cari offers behind-the-scenes strategies and anecdotes that will add a spark to your video marketing process! 

What I've Learned Working With 200+ Dealerships

What I've Learned Working With 200+ Dealerships

I was thinking about Gladwell’s book, Outliers, and wondered where my experience in the auto industry stacked up to his idea of an expert. Much to my surprise, earlier this year I had reached 10,000 hours of working one-on-one with dealerships. I don’t consider myself a guru or an expert by any means, but my recent discovery does hold some weight to it. 

Given the array of dealers, what I really wanted to know was what, if anything, do they all have in common? Is there a string I can thread through all of the dealerships in which we can draw conclusions, expectations, and lessons?