increase click through rate

[VIDEO] in the Subject Line: How to Increase Your Email Open and Click-through Rates

[VIDEO] in the Subject Line: How to Increase Your Email Open and Click-through Rates

According to a 2015 report by HighQ, "2015 The Year of Video Marketing", adding the word "video" to your subject line can have a dramatic increase in your email engagement.

The report states that email open rates are boosted 19%, there is a 65% increase in click-through rate and unsubscribes are reduced by 26%. 

Let me go ahead and say that again... Just by sending a video via email, and including "video" in the email subject line: