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How to Shoot Dealership Videos That Help Drive Decisions

If you want to help car shoppers make purchasing decisions with dealership videos, be sure show the interior and exterior, as well as the design/feature overview – and DON'T MAKE A COMMERCIAL!

Thanks to the widespread use of handheld devices that can record, send and receive dealership video, it’s easier than ever for you to build your brand and establish yourself as a helpful resource to car shoppers.

Last week we talked about the ideal video length, but there are other things you could do with video that are more helpful than others. For insight on how to make your dealership videos as helpful as possible to car shoppers, lets refer back to AutoTrader’s recent video study:

Source: 2015 Cox Automotive Consumer Video Research Study

Source: 2015 Cox Automotive Consumer Video Research Study

Any video is better than no video, and all of these video types are at least somewhat helpful. But consumers clearly prefer interior/exterior walkaround videos (68%) to staged commercials (45%) or photo montages (46%). 

To make your video as helpful to the consumer as possible, here’s 4 quick tips: 

  1. Stage the Vehicle
  2. Hold the Camera in Landscape (PLEASE for the love of everything holy!)
  3. Personalize the Video
  4. Use your Voice

Here's a great example that puts all of these into action:

Most of all, remember to be yourself. Your videos should reflect you and your personality. By studying the statistics from AutoTrader, and incorporating these insights into your videos, you’ll be letting car shoppers get to know you, while helping them make a decision.

… Which in turn helps the dealership, and helps you.

Questions:

  • Are you shooting both the interior and exterior of the vehicles you video?
  • Do your videos sound too much like a commercial?
  • How would you talk about the vehicle if you were describing it to a friend?

Let us know how it goes in the comments below!

How Do You Get Your Dealership to Use Walkaround Videos?

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It’s the same old story.

Somebody recommends Authntk Walkaround Videos, the simple, powerful dealership video service that the dealership everywhere are using to take sales to the next level. The owner buys in. The GM wants to get it implemented, and everybody signs up …

And nobody does anything!

Has that happened at your dealership? Or maybe you haven’t tried Walkaround Videos yet.

Either way, here’s what you’ve been missing:

  1. More customers who call back
  2. More appointments set
  3. More appointments kept
  4. More vehicles sold
  5. More repeat customers

Walkaround Videos helps you connect 1:1 with customers by recording and sending unique, personalized video messages about the vehicles they are interested in.

It’s easy. It works. You just have to DO IT.

So if you are a GM, sales manager or service manager, how do you get your team to use it? We recommend 5 steps to help you make Walkaround Videos a part of the daily routine at your dealership, and be successful:

  1. Establish a strategy
  2. Create a process
  3. Do a training for your staff
  4. Follow up with your team to make sure they are using it
  5. Motivate them with incentives (for example, the most videos this month gets a $50 AMEX card)

Emphasize from the start that using Walkaround Videos is required, not optional. After all, the videos won’t shoot themselves. And folks can’t say they don’t have time, because the whole process only takes about 90 seconds. Besides, once they do it, they’ll want to keep doing it, because they’ll start to sell more vehicles.

It’s time to start telling a new story at your dealership. Use Walkaround Videos to flip the script today!

Note: if you are still researching dealership video services, it’s easy to try Walkaround Videos and see if it’s right for you. Take our FREE test drive, or visit our website to learn more.

The 3 Easiest Ways to Use Video to Increase Auto Sales

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How to Scorch the Competition This Summer Hey, do you need to SCORCH the competition this summer? Then you’ll want to sign up for the new webinar from Walkaround Videos, The 3 Easiest Ways to Use Video to Increase Auto Sales.”

What:     New webinar, The 3 Easiest Ways to Use Video to Increase Auto Sales.”When:    Wednesday, June 17, 2015 @noon EDT Where:   Right here on your screen! Sign upClick here

This short, powerful webinar helps you learn how to make a lasting impression with your customers and sell more vehicles by taking advantage of the simple technology of your smart phone.

What's in it for you?

Beginners will understand how to harness the power and simplicity of Walkaround Videos to send customers personalized videos that they weren’t expecting, and will be wowed by. Folks who already know about using their smart phones to make short, informative videos will learn new strategies, tips and techniques for creating an even more distinct, lasting impression with customers, using Walkaround Videos.

No matter where you are in your career journey at the dealership, The 3 Easiest Ways to Use Video to Increase Auto Sales will help you reach more customers, more effectively. You’ll see increased sales for the short term. And you’ll enjoy building genuine, trusting relationships that generate income for you for the long term.

Check out the webinar!

What do you say? Because videos sell vehicles, shouldn’t you be making more of them?

Let’s say you’re one of the smart ones. Like many sales representatives and managers at dealerships around the country, you understand that 81% of auto shoppers today use smartphones to do research (according to a December 2013 study from FordDirect and Research Now). You also know that, according to a recent article in Automotive News, “Want to sell a vehicle? Attach a video,” “videos sell cars.” So you armed yourself for success by taking Walkaround Video for a FREE test drive. You now have first-hand experience with how easy it is to use the dealership video email service to send videos automatically to smartphones, and create an amazing experience for the customer.

So why aren’t you using it more?

If you are like a lot of new Walkaround Video users, it might be because you aren’t always confident with what to SAY when recording. In fact, we often hear from our users that they would make more videos, if only they were sure they were using the right words to connect with customers without turning them off.

Here are three of the most common questions we get about making effective videos:

  • Are there general best practices for what to say in a video?
  • How do I introduce myself to a new prospect in a video?
  • What should I say in a follow-up video?

To address these questions and others, we’ve created a series of video scripts to help you say EXACTLY the right thing at EXACTLY the right time. These ready-to-use templates contain specific words and phrases to make the best impression with customers, and persuade them to do what you want them to do. Never again will you be at a loss for words when recording a Walkaround Video.

Coming soon, we’ll be sharing all of the scripts you need to be successful, so watch this space. In the meantime, here are four general best practices for what you want your words to do to the customer:

  • Get their attention
  • Keep their interest
  • Build the urgency
  • Inspire an ACTION

When you know what to say, you’ll want to take every opportunity to create a distinct, lasting impression with customers. We’re here to help. Visit WalkaroundVideos.com to learn more about how videos sell vehicles, and harnessing the power of customized videos to grow your business.

4 MORE Ways to Use Walkaround Videos in Your Dealership

A few posts ago, we shared our Top 5 Ways to Use Walkaround Videos in Your Dealership. But why stop at five? There must be hundreds of great ways to grow your business by making creative and engaging Walkaround Videos of ANY vehicle that prospects are interested in, and sending it to them personally. So check out these 4 MORE Ways to Use Walkaround Videos in Your Dealership, and think about what they can do for you:

#1 EXPRESSING APPRECIATION: “Thanks so much, Terry!”

A great way to use Walkaround Videos is by expressing your appreciation for those who purchased a vehicle or had a vehicle serviced, and asking for a rating, which may in turn influence others.

Here’s how it works. A day after their visit, send them a video asking them to review the service they received from you. Say something like, “Thanks so much, Terry! If you didn’t have a good experience, I want to know about it, so call me. If you did, we’d love for you to review us in the comments field below.”

#2 PERSONAL TOUCH: “Hey Bill, GO MUSTANGS!”

Video allows you the opportunity to develop real, personal relationships. Pick up on something from the customer, and follow up on it. For example, let’s say you’ve got good rapport with a customer who mentioned his son had a big soccer tournament coming up. Shoot a video a few days after his visit to cheer on the soccer team! “Hey Bill, just wanted to shoot a quick video to say GO MUSTANGS!” The personal touch makes all the difference in the world. Your customer will be floored.

gomustangs

#3 SECOND CHANCES: “New inventory just arrived!”

Let’s say a prospect is interested in Altimas, but wasn’t impressed with the selection. A couple days later, two trucks full of Altimas arrive. You pull out your phone and say, “Daryl, I know last time you were here, we didn’t have exactly what you were looking for. But check this out! We just got two trucks full of the vehicle you are interested in!”

#4 ANSWERING QUESTION: “How do I …”

Here’s another scenario. The customer buys a vehicle on Tuesday, and calls you on Wednesday to say he can’t figure out how to use the navigation system. What do you do? Why not make a quick video showing how to set the navigation, pointing out where things are located on the dashboard, etc. Send it off, and within minutes, your customer is more than satisfied with how much you care … he’s AMAZED!

There are many more ways to wow the customer and create a distinct, lasting impression with video. What are some ways you're using video? We'd love to hear from you!

Visit WalkaroundVideos.com to learn more OR take a free test drive.

Building Your Video Process and Outworking the Competition!

According to a recent article in Automotive News, "Want to sell a vehicle? Attach a video", "Videos sell cars." But how do you institutionalize it? Just like everything else you do to be successful in this business, it takes a little bit of work, but if you're willing to put in some effort, you will see results! Here's a five-step video process to help your dealership do the right thing, the right way, every time.

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  1. Decide who in the dealership will be responsible for new leads that come in through the web. Typically, the ISM heads up capturing of inbound leads, but any number of people can be tapped for this effort. The key is to make sure that your inbound team knows to send a video to every lead that comes in. That's how it becomes a process.
  2. Who is responsible for sending video - everyone in the dealership, or just one person? What’s the game plan? You need to have a process to get the inbound lead over to the person shooting the video, so that they can respond quickly. Time is of the essence.
  3. Decide what type of video the inquiring customer should get. Would they most appreciate a walkaround of the vehicle they are interested in? Or would they benefit more from a quick intro from someone on the team?
  4. Go out and shoot! If they are interested in a specific vehicle, go out on the lot and shoot that vehicle. Or shoot several vehicles that are the specified make and model. Or show them the fleet of the brand they are interested in – whatever you think would make them want to come in and learn more.
  5. The video goes out automatically.
Compare this with what your competitors are doing; they just sent out a canned, spammy email. Meanwhile, you’re standing out because you sent a personalized, real video of the exact car they were interested in.

That’s it! The whole process takes less than 5 minutes! All that’s left is your normal follow up routine.

When everyone who inquires gets a personalized video – not one of those cheesy, canned, stitched-together videos – they experience your dealership as refreshingly different. They see you as someone who is willing to take a few minutes and send them something they weren’t expecting and will be wowed by.

It pays to outwork the competition!

So invest a few minutes in your video process. A significant return on that investment is just around the corner. Visit WalkaroundVideos.com to learn more.