dealerships

Video of the Month - The Transparency Sale

Video of the Month - The Transparency Sale

GONE ARE THE DAYS OF THE CLASSIC, PUSHY SALES PITCH.

More than ever consumers are seeking truth and transparency... and they’re getting it. Review-driven purchases are at an all-time high, along with influence marketing. The people have spoken and they want a resource, not a salesman.

Customer "Blown Away" by Service Video

Customer "Blown Away" by Service Video

In January of 2017, Steele Chevrolet, a customer of Authntk for two years, expanded their use of video into their service department. Mike Walters is the Service Manager at Steele and we simply asked him how the process is going for them so far, six months in. Here’s what Mike had to say about using video in service...

“I Treat My Videos Like Ads” July Video of the Month

“I Treat My Videos Like Ads” July Video of the Month

Craig Pennell wasn’t always in the car business. His background in advertising has proven to be quite useful in creating his personal brand around selling cars at Steele Chevrolet in Nova Scotia. Known as “Your GM Truck Guy”, Craig believes video is the way to connect with customers…

Don't Just Stand There! Watching Video Leads to Action

Let’s say you just signed up with Walkaround Videos. Like other successful Dealerships, you decided to start using Walkaround Videos to grow your business. So you shoot your first clip and – easy as 1, 2, 3 – it uploads and is sent off to the customer. They get your email, and watch it on their phone.

Now what happens?

A September study by Google (Digital Drives Auto Shopping) analyzed the actions taken by shoppers after watching video. Google found that, about half the time, shoppers went straight to the dealer.

Shoppers are Taking Action
Shoppers are Taking Action

That’s right, 49% visited a dealer after watching a video! This proves that watching video leads to action. And it shows why dealerships everywhere are making Walkaround videos a part of their daily routine.

Here are more cool stats about what people do:

  • 110 million people per month watch at least one video per month on mobile (eMarketer)
  • Shoppers on mobile watch video 3X more than laptop/desktop users (Invodo)
  • 92% of mobile video viewers share videos with others (Invodo)

The facts speak for themselves! Watching video helps people take decisive action.

Time to make another video!

Visit WalkaroundVideos.com to learn more OR take a free test drive.