You already know that Walkaround Videos are a great way for auto dealers to connect 1:1 with the customer by sending unique, personalized video messages that stand out. Now, Walkaround Videos makes it even easier to beef up your dealership’s online presence and enhance your SEO ranking (Search Engine Optimization) on Google.
Due to popular demand, we’ve added a new feature to Walkaround Videos that allows your videos to be automatically uploaded to YouTube – with NO extra steps required! The upgrade is absolutely FREE to our customers who have a standard Walkaround Videos package.
Here’s HOW it works:
The process for making and sending videos that will amaze customers is exactly the same as you are used to. The part that’s different is what happens behind the scenes. At the same time your video goes to the customer via email or text, it also gets uploaded to your dealership YouTube channel, and has been pre-populated with relevant descriptions, keywords and tags.
Here’s WHY it works:
Google prioritizes its rankings based in part on the frequency of fresh, keyword-heavy content that people are searching for, especially videos. Since YouTube is the #2 search engine (behind Google, which owns YouTube), having your videos there gives you instant credibility and find-ability in the places where customers go for information.
The new functionality in Walkaround Videos supercharges your web presence by providing you with a YouTube channel full of unique Walkaround Videos and searchable content. Now, every time you make a new video, it automatically goes to YouTube, giving you a new infusion of keywords for Google to feed on.
Already a customer and ready to get started? Email John Colban today and we’ll send you a link to authorize your YouTube channel and get setup.
Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the pros and cons of putting your dealership videos on YouTube.
When I talk to car dealers about YouTube, invariable one of the first benefits mentioned is search engine optimization (SEO). Videos hosted on YouTube are indexed well and generally show up highly in search results (after all, YouTube is owned by Google).
Did you know that YouTube is the second largest search engine in the world? More than 1 Billion unique users visit YouTube each month. Even though 70% of this traffic comes from outside the United States, YouTube still gets over 120 million viewers in the US a month. That’s a lot of eyeballs!
3) Social Network Integration
Google+, Facebook, Twitter, GMail, and others integrate YouTube embeds into their platform frameworks. That means that when one of your dealership’s YouTube videos is posted to or shared on a social network, a prospect can watch that video directly from his feed or timeline without having to click a link and go to another page
4) Low Cost
You don’t have to pay YouTube a dime to host your videos. It’s free! You get access to all of those viewers without paying for it. Of course, as one of my former colleagues would say, “YouTube is free if your time isn’t worth anything.” To take full advantage of YouTube, you’ve still got to put the time in to make sure you’re producing compelling content, uploading your videos with good titles, and optimizing the video descriptions with important keywords.
Now you’re probably thinking, “wait, I thought you said SEO was one of the pros of YouTube?”. I did, and it is, but there are also some SEO downsides: While YouTube can get great exposure for your videos, it doesn’t necessarily have a positive impact on how your dealership website ranks in search. In fact, your search results from YouTube can actually cannibalize traffic that would normally go directly to your website. Unfortunately, even if you put links back to your dealership website in your video descriptions, these links are tagged as “nofollow” which means they’re ignored when it comes to helping your search rankings.
2) Competitor Ads
YouTube exists to make money, and they do that by selling ads before videos play, banner overlays, featured/suggested videos in the right rail, or the related videos that appear after videos are done playing. Your competitors can even purchase ads to run on YouTube against your videos to attempt to hijack your potential customers.
3) Limited Dealership Branding
Individual video pages on YouTube don’t allow much customization or opportunity for dealership branding, links, or calls to action. The video description allows for some information, but certainly doesn’t give a potential customer a seamless branded experience. Ideally, you’d like your prospect’s entire experience to revolve around your dealership, not jumping to different sites and brands.
4) Competing Content
In addition to ads from other dealerships, related and popular videos are competing for the attention of your prospects. After all, YouTube is not optimized to sell cars, they’re optimized to get users to consume videos. Your prospect may have started looking at a vehicle from your dealership, but before they know it they’re watching a video of Kung Fu Grandpa in a Food Lion parking lot.
5) Takes a customer away from your website
In addition to the negative SEO effects of YouTube (cannibalizing your own dealership website traffic), even when you have YouTube videos embedded on your website, those videos only link back to YouTube. SEO is all about getting prospective customers to your website, where you can convert them into leads and get them into your store. When you send prospects away to a website like YouTube, you’re losing your captive audience, and it could be tough to ever get them back.
YouTube definitely has to be part of your dealership’s video strategy, but it shouldn’t be your entire strategy. There are other video tools (like Walkaround Videos) that can supplement YouTube’s shortcomings, so you can take advantage of the pros and negate the cons.
How about you? How have your YouTube results been? Tell us about it in the comments.
Our customers are using the Walkaround Videos platform to send out three primary types of videos to sell cars. All three types are working effectively, but we've noticed some fairly significant differences in how often they are played.
Let's look at the three types:
Real, authentic walkaround videos
The car is the star - these videos show the vehicle in question, highlight features that the prospect might not have been aware of, and many times answer specific questions the prospect had. Often the response can be, "Wow, the vehicle looks great, when can I take a test drive?" Not surprisingly, authentic walkaround videos are played the most.
The rep is the star - these videos are shot with a webcam and usually show the salesperson sitting at her desk introducing herself and her dealership, but not showing the vehicle in question. Often the prospect response can be, "It's great to meet you, but I want to see the car!" Introductory videos get played about 10% less often than authentic walkaround videos.
The producer is the star - these videos start out as authentic walkaround videos that are imported into a movie program (like iMovie) to add visual effects, images, text overlays, music, etc. Because these videos can sometimes be perceived as "marketing fluff", they don't perform as well as the other two types. In fact, edited videos get played about half as much as authentic walkaround videos.
In summary, Walkaround Videos will work effectively for your dealership no matter how you decide to use it, but real authenticity is the best way to use video effectively.
Our latest release of the Authntk platform added some high-level video Performance Summary Reports for company moderators and sales managers. Now you can see how many videos each of your reps are shooting each month, and see how well those videos are performing. See the video below for a step by step walkthrough: