Thanks to the coronavirus and […]
Using Video to Address Low Inventory
All posts tagged: dealership sales
Reactions from Top Video-Producing Dealerships of 2019
We’re showcasing a few of the most powerful dealerships to swoon over in 2020, dealers that invested big in video in 2019!
Read on as general managers, salesmen, and customers of the top video-producing dealerships discuss how video has impacted their auto sales and communication.
Video Contest Winners Share Strategies
The Modern Automotive Group and Authntk Walkaround Videos teamed up to create a customized video contest for one month and give away $400 in cash!
The contest had two categories: Best Vehicle Walkaround Video and Most Videos Sent in One Month. The winners collected their prize and spoke with us about their video process.
Top Performing Video: August ’19
The top performing video for August of 2019 goes to Perry Flythe, also known as “P-Diddy, Keys to the City”, from Modern Nissan of Lake Norman!
10 Dealer Videos That Landed Sales
In our #videosells series, we’re revealing our favorite videos that resulted in vehicle sales!
There are a lot variables that can turn a mediocre video into a winner – things like duration, personalization, vehicle presentation, connection, personality, value, etc. Take notice of these styles and features below and incorporate them into your own videos!
We’ll be revealing one video per week for the next 10 weeks.
Best of 2018: Most Read Blog Posts
Hello 2019! As we bring in the new year and close out 2018, let’s take a look at our most read blog posts last year…
Ohio Dealer Reveals Video Process & Results
Rob McClurkin, General Sales Manager at Germain Honda of Beavercreek, has been leveraging video at his Dayton, Ohio dealership for over two years.
Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.
So, here’s what Rob had to say about using video and why his customers love it.
[Q&A] Georgia Dealership Says “Video Changed The Game”
Cari Heinz is the Digital Media Specialist at Heyward Allen Toyota, and she was instrumental in the process of taking their dealership digital. She says video email was one of the first processes they adopted to get their store marketable and increase sales in a “new digital age” of selling.
Car’s job is to not only ensure everyone is taking advantage of video, but using it in a way that will sell more cars and reach more people. In our interview, Cari offers behind-the-scenes strategies and anecdotes that will add a spark to your video marketing process!
4-Point Checklist Before You Record Your Next Video
We’ve laid out all of the essentials for you! Don’t press record without scanning through these four pillars of making a successful video. The biggest mistake salesmen make in sending videos is focusing on just one or two of the categories below. If you’re someone who’s looking to reach full potential in using video to sell cars, you’ll master ALL four areas. Start today, and see what a difference it makes!
The Anatomy of Videos That Yield Results
The anatomy of your videos is actually pretty simple. Just like everything in life, there’s a beginning, middle, and end. In this blog post, we break down each component leaving you with the bare essentials of what makes a video successful. Which elements are you already using, and which elements do you need to incorporate?