We watch a lot of videos around here, that goes without saying. Almost 1,000 videos come through on any given Monday, so it’s pretty easy for us to have a grasp on what’s important to car salesmen.
Joe’s video demonstrates that using video is a great way to connect with the customer by sending a unique, personalized video message that stands out, EVEN IF THE UNIT ISN’T PERFECT!
Congratulations to Cono Cirone of Causeway Honda! The short, engaging video he created, using Walkaround Videos, has been selected as our Video of the Month!
As Cono’s video proves, using Authntk Walkaround Videos is a great way to connect 1:1 with the customer by sending unique, personalized video messages that stand out, even AFTER THE SALE!
What is Cono doing that YOU could be doing?
It’s called a post-sale video. Creating a post-sale video is a new strategy for a lot of dealerships using Walkaround Videos. It’s a short video from you to the customer, following up with a personal touch and asking the customer to give you a review.
Big smile. Friendly wave. Lavish praise for the banana bread they shared. It’s all there!
This is powerful stuff! The video is short and sweet, but the authenticity and Cono's personality shine right through. A lot of customers have great intentions to leave you a review, but when they get home it just slips their minds. This is a great, unique and personal reminder.
And here is the coolest part... This is what Cono’s email to the customer looks like. You can see that the hyperlinks will link directly to the dealerships review sites. You can't make it any easier for them!
The great thing about using video to create memorable experiences for your customers is there is almost no end to the number of ways you can use video to connect 1:1 with the customer and stand out. Here at Authntk, we love putting lists together, so here are a few ideas you may already be doing, as well as some that you might not have thought of yet. It’s the all new, Top Five Ways dealerships are using Walkaround Videos to create a memorable experience for the customer:
Tip #1 Capture yourself and the vehicles in the video. That’s what Tony Quinones of Beaver Toyota does very well here. While he talks, we see his face and the vehicles. It’s a great way to build the relationship while showing customers what they want:
“You’re asking about 2015 Tacoma. I got a bunch of ‘em here right now. That one you asked about, the color is no longer available, but that’s not a problem. I get two trucks a day and can get that ordered for you.”
Tip #2 Make sure you talk about their interests, not yours. Torie Benoit, also of Beaver Toyota, stays laser focused on the customer’s trade-in inquiry:
“… I’d love to work with you and get you out of that 03 Corolla. We pay top dollar for cars like that. Curious to know how many miles are on it, because it seems like a car that people are looking to get into as an entry vehicle. So give me a call!”
Tip #3 Highlight the unique features of the vehicle. James Koser, Apple Ford Lincoln is all over the 2014 Mustang GT/California Special edition. He makes a big deal over the features you can’t get in any other vehicle:
“… This is a GT California Special edition. The spoiler is unique to the California Special… Those are unique 19 inch California Special wheels… Inside the car, there’s a suede insert with GT/CS in the seats… This is a great car. You won’t see a lot of them coming and going with this package. I know you’d absolutely love it. We are open tomorrow from 9AM to 7PM. Let me know if you’d like to come in. We’ll leave the top down and take it out for a drive.”
Tip #4 Another great use of Walkaround Videos is to teach the customer how to do something they are trying to do. Azalea Huggins of Pacific Volkswagen shows the customer how to start the 2012 Land Rover:
“As you can see, you’ve got the push-button start. You have to pop the key in here. Get that in there first, then press on the brake, push and hold.”
Tip #5 Why not use Walkaround Video at the end of the sales process, just like at the beginning of the sales process? Cono Cirone of Causeway Honda sends out a very personal video to a recent customer, and provides them with easy links to leave a review:
“I just wanted to thank you guys for the purchase of the Accord on New Years Eve, it was a lot of fun. Happy you lowered your payment... If you get some downtime, if you gave us a review on the left that would definitely help us. Take Care.”