dealership marketing

#autotalk Series with Featured Guests

#autotalk Series with Featured Guests

Welcome to #autotalk!

We’re discussing everything current and digital in relation to the automotive industry. John Colban, Authntk Director of Operations, hosts the series and interviews a different featured guest each episode. Fresh perspectives, trending topics, and profitable advice from seasoned professionals… listen any time!

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.

Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.

10 Dealer Videos That Landed Sales

10 Dealer Videos That Landed Sales

In our #videosells series, we’re revealing our favorite videos that resulted in vehicle sales!

There are a lot variables that can turn a mediocre video into a winner - things like duration, personalization, vehicle presentation, connection, personality, value, etc. Take notice of these styles and features below and incorporate them into your own videos!

We’ll be revealing one video per week for the next 10 weeks.

Ohio Dealer Reveals Video Process & Results

Ohio Dealer Reveals Video Process & Results

Rob McClurkin, General Sales Manager at Germain Honda of Beavercreek, has been leveraging video at his Dayton, Ohio dealership for over two years.

Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.

So, here’s what Rob had to say about using video and why his customers love it.

4 Reasons Your Videos Are Not Driving Sales

4 Reasons Your Videos Are Not Driving Sales

In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos. 

5 Apps Every Car Salesman Needs

5 Apps Every Car Salesman Needs

There were 175 billion mobile app downloads in 2017, globally. (App Annie) Considering there are 7 billion people on the planet, this only means one thing: people are using their phones… A LOT.

Anyone remember when “downloading apps” pretty much meant you were downloading games? Now, mobile devices and tablets aren’t just sources of entertainment; it’s all business. How much can I get done on my phone? If you’ve ever asked yourself that question, the answer is: There’s an app for that. Here are 5 apps specifically for car salesmen that guarantee productivity at your fingertips, literally. 

6 "Winter Walkarounds" We Love

6 "Winter Walkarounds" We Love

If you’re not from the gorgeous coast of California, weather can be a factor in the sales process. It can affect dealership traffic, test drives, events, and recording walkaround videos. When the weather is at its worst, there are a few advantages to roughing it in the cold, rain, and snow...