dealership marketing

Behind the Scenes: What Happens to Your Video After You Hit Send

Behind the Scenes: What Happens to Your Video After You Hit Send

Processing, encoding, uploading, embedding, and sending… Do these words make you cringe? We know they do, it’s one of the reasons why we’re in business! These are just a few components in the full process of not only sending your videos to customers, but making them look good as well. We handle all of this technical dirty work so you can focus on selling. But what is the dirty work? What actually happens to your video behind the scenes? Come with us on your video journey and check out all of the technical things you’ll never, ever, have to worry about! 

#autotalk Series with Featured Guests

#autotalk Series with Featured Guests

Welcome to #autotalk!

We’re discussing everything current and digital in relation to the automotive industry. John Colban, Authntk Director of Operations, hosts the series and interviews a different featured guest each episode. Fresh perspectives, trending topics, and profitable advice from seasoned professionals… listen any time!

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.

Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.

10 Dealer Videos That Landed Sales

10 Dealer Videos That Landed Sales

In our #videosells series, we’re revealing our favorite videos that resulted in vehicle sales!

There are a lot variables that can turn a mediocre video into a winner - things like duration, personalization, vehicle presentation, connection, personality, value, etc. Take notice of these styles and features below and incorporate them into your own videos!

We’ll be revealing one video per week for the next 10 weeks.

Ohio Dealer Reveals Video Process & Results

Ohio Dealer Reveals Video Process & Results

Rob McClurkin, General Sales Manager at Germain Honda of Beavercreek, has been leveraging video at his Dayton, Ohio dealership for over two years.

Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.

So, here’s what Rob had to say about using video and why his customers love it.

4 Reasons Your Videos Are Not Driving Sales

4 Reasons Your Videos Are Not Driving Sales

In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos.