Video is king, there’s no way around it.It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better.
In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. After all, personalized video has a 16x increase in click-to-opens and a 4.5x increase in total/unique click-throughs (Vidyard).
Chris Beaton is the Sales Manager at Steele Chevrolet, the largest volume dealer in the eastern region of Canada. They have 26 rooftops on the coast and Chris personally manages about 20 salesmen. Steele has been an Authntk user for over two years, and because of the growth they’ve experienced, we wanted to know more about their use of video and how it played a part in their success.
In January of 2017, Steele Chevrolet, a customer of Authntk for two years, expanded their use of video into their service department. Mike Walters is the Service Manager at Steele and we simply asked him how the process is going for them so far, six months in. Here’s what Mike had to say about using video in service…
Are you still on the fence about sending “Post-Sale Videos”?
Here are 5 reasons to send your customer a video after the sale, and a word from John, Authntk Operations Manager, showing exactly what it looks like to the customer…
For this month’s Vlog, we’ve got Internet Manager Kyle Bolton with Newton Motor Group here to give his thoughts on the Authntk experience! Recording from Tennessee, Kyle talks about his dealership’s 3 years using Authntk Walkaround Videos to increase engagement in their sales process.