dealer marketing

Best of 2017: Authntk's Most Read Blog Posts

Best of 2017: Authntk's Most Read Blog Posts

As we welcome a new year with fresh goals, budgets, and ideas, let’s not forget to reflect on all that the previous year has brought us. Here are the top 5 most read blog posts of 2017.

Video of the Month - The Service Department

Video of the Month - The Service Department

Congratulations to Heyward Allen Motor Company’s Service Department! The powerful message they created using Authntk Walkaround Videos wins our November Video of the Month! 

Are You Missing Marketing Opportunities? Halloween & More

Are You Missing Marketing Opportunities? Halloween & More

Here at Authntk Walkaround Videos, we hold a very unique vantage point. 

We have the opportunity to interact with hundreds of dealerships on a daily basis, and it’s our job to familiarize ourselves with their respective marketing efforts. We see a wide variety of tactics from basic sales techniques to blowout events. 

We’ve found the most popular dealerships share a strategy that can easily be learned and implemented, and that is one of seizing opportunities

The Secret to Communicating with Customers

The Secret to Communicating with Customers

By 2020, customer experience will overtake price and product as the key brand differentiator (Walker), and communication is key to setting the stage. Back in the day, we had one option to get in touch with a customer: a phone call. Now, open any one of our devices and there’s Pandora’s box of communication, take your pick. 

Fascinating Replies to Dealer Videos

Fascinating Replies to Dealer Videos

We can sell you on video all day, but you’re really better off hearing it from the customers.

Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!

3 Reasons to Update Your Video Landing Page

3 Reasons to Update Your Video Landing Page

It goes without saying your brand should be consistent among all of your platforms, and that includes video! 

Here at Authntk, your brand is a big part of what we do. From Video Landing Pages to fully customizable email text, we emphasize your brand and message in every email we send.

That’s why it’s important to keep your video emails updated with everything your dealership has going on. Here are a few reasons why you may need to update your Video Landing Page…

4 Reasons You’re Not Getting Great Reviews

4 Reasons You’re Not Getting Great Reviews

We watch a lot of videos around here, that goes without saying. Almost 1,000 videos come through on any given Monday, so it’s pretty easy for us to have a grasp on what’s important to car salesmen.