dealer marekting

What I've Learned Working With 200+ Dealerships

What I've Learned Working With 200+ Dealerships

I was thinking about Gladwell’s book, Outliers, and wondered where my experience in the auto industry stacked up to his idea of an expert. Much to my surprise, earlier this year I had reached 10,000 hours of working one-on-one with dealerships. I don’t consider myself a guru or an expert by any means, but my recent discovery does hold some weight to it. 

Given the array of dealers, what I really wanted to know was what, if anything, do they all have in common? Is there a string I can thread through all of the dealerships in which we can draw conclusions, expectations, and lessons? 

'Internet Sales Award' Winner Credits Authntk

'Internet Sales Award' Winner Credits Authntk

Congratulations to Autohaus Jakob for receiving the coveted 2017 Internet Sales Award at the International Automotive Exhibition (IAA) in Germany!

Video of the Month - The Transparency Sale

Video of the Month - The Transparency Sale

GONE ARE THE DAYS OF THE CLASSIC, PUSHY SALES PITCH.

More than ever consumers are seeking truth and transparency... and they’re getting it. Review-driven purchases are at an all-time high, along with influence marketing. The people have spoken and they want a resource, not a salesman.

“I Treat My Videos Like Ads” July Video of the Month

“I Treat My Videos Like Ads” July Video of the Month

Craig Pennell wasn’t always in the car business. His background in advertising has proven to be quite useful in creating his personal brand around selling cars at Steele Chevrolet in Nova Scotia. Known as “Your GM Truck Guy”, Craig believes video is the way to connect with customers…