We've laid out all of the essentials for you! Don't press record without scanning through these four pillars of making a successful video. The biggest mistake salesmen make in sending videos is focusing on just one or two of the categories below. If you're someone who's looking to reach full potential in using video to sell cars, you'll master ALL four areas. Start today, and see what a difference it makes!
Here at Authntk Walkaround Videos, we hold a very unique vantage point.
We have the opportunity to interact with hundreds of dealerships on a daily basis, and it’s our job to familiarize ourselves with their respective marketing efforts. We see a wide variety of tactics from basic sales techniques to blowout events.
We’ve found the most popular dealerships share a strategy that can easily be learned and implemented, and that is one of seizing opportunities.
By 2020, customer experience will overtake price and product as the key brand differentiator (Walker), and communication is key to setting the stage. Back in the day, we had one option to get in touch with a customer: a phone call. Now, open any one of our devices and there’s Pandora’s box of communication, take your pick.
We can sell you on video all day, but you’re really better off hearing it from the customers.
Most of our dealerships take advantage of the Authntk Text Option, which automatically sends a text message in addition to the video email. Customers are then able to reply to the video via text, and we’re loving what they have to say!