auto marketing

4 Reasons Your Videos Are Not Driving Sales

4 Reasons Your Videos Are Not Driving Sales

In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos. 

Best of 2017: Authntk's Most Read Blog Posts

Best of 2017: Authntk's Most Read Blog Posts

As we welcome a new year with fresh goals, budgets, and ideas, let’s not forget to reflect on all that the previous year has brought us. Here are the top 5 most read blog posts of 2017.

Video of the Month - The Service Department

Video of the Month - The Service Department

Congratulations to Heyward Allen Motor Company’s Service Department! The powerful message they created using Authntk Walkaround Videos wins our November Video of the Month! 

Are You Missing Marketing Opportunities? Halloween & More

Are You Missing Marketing Opportunities? Halloween & More

Here at Authntk Walkaround Videos, we hold a very unique vantage point. 

We have the opportunity to interact with hundreds of dealerships on a daily basis, and it’s our job to familiarize ourselves with their respective marketing efforts. We see a wide variety of tactics from basic sales techniques to blowout events. 

We’ve found the most popular dealerships share a strategy that can easily be learned and implemented, and that is one of seizing opportunities

Video of the Month - The Transparency Sale

Video of the Month - The Transparency Sale

GONE ARE THE DAYS OF THE CLASSIC, PUSHY SALES PITCH.

More than ever consumers are seeking truth and transparency... and they’re getting it. Review-driven purchases are at an all-time high, along with influence marketing. The people have spoken and they want a resource, not a salesman.

The Ultimate Guide to Video and Email

The Ultimate Guide to Video and Email

Video is king, there’s no way around it.It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better. 

In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. After all, personalized video has a 16x increase in click-to-opens and a 4.5x increase in total/unique click-throughs (Vidyard).