Best Practices

Video Contest Winners Share Strategies

Video Contest Winners Share Strategies

The Modern Automotive Group and Authntk Walkaround Videos teamed up to create a customized video contest for one month and give away $400 in cash! 

The contest had two categories: Best Vehicle Walkaround Video and Most Videos Sent in One Month. The winners collected their prize and spoke with us about their video process.

5 Ways To Increase Your Video Views

5 Ways To Increase Your Video Views

What’s the point of sending videos if no one is viewing them? At Authntk, we take care of sending your video emails and making sure they’re being delivered to your customer. But there are a few things you can be doing to ensure your recipients, and even other consumers, are seeing and playing your content. Put these 5 techniques into action and watch your video views soar!

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.

Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.

Social Media Success: Canadian Dealer Talks Strategy

Social Media Success: Canadian Dealer Talks Strategy

Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.

Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.

Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.

4 Ways To Supercharge Your Personal Brand

4 Ways To Supercharge Your Personal Brand

Are you looking to create or jumpstart your own personal brand as a car salesman?

Investing in a personal brand increases customer recognition, gives you an edge on your competition, increases customer loyalty, and eases dealership transitions. Take sales into your own hands today with 4 ways to build your personal brand and sell more cars.