Best Practices

5 Apps Every Car Salesman Needs

5 Apps Every Car Salesman Needs

There were 175 billion mobile app downloads in 2017, globally. (App Annie) Considering there are 7 billion people on the planet, this only means one thing: people are using their phones… A LOT.

Anyone remember when “downloading apps” pretty much meant you were downloading games? Now, mobile devices and tablets aren’t just sources of entertainment; it’s all business. How much can I get done on my phone? If you’ve ever asked yourself that question, the answer is: There’s an app for that. Here are 5 apps specifically for car salesmen that guarantee productivity at your fingertips, literally. 

How To Use Video Reporting To Your Advantage

How To Use Video Reporting To Your Advantage

Are you using Authntk’s Performance Reports to your advantage? Do you use the data to draw conclusions and improve business? 

People use analytics and data in a lot of different ways. Some log in, take a look around, make sure nothing is off kilter, and leave. Others look at data as an insight into the past and future. They allow it to transform from mere numbers on a screen to understanding customer’s preferences, conclusions regarding what sells, and motivation for salesmen. 

Instead of looking at video reporting as simply “who’s viewing your videos”, we encourage you to take the next step into analyzing data for performance purposes. Here’s how… 

What I've Learned Working With 200+ Dealerships

What I've Learned Working With 200+ Dealerships

I was thinking about Gladwell’s book, Outliers, and wondered where my experience in the auto industry stacked up to his idea of an expert. Much to my surprise, earlier this year I had reached 10,000 hours of working one-on-one with dealerships. I don’t consider myself a guru or an expert by any means, but my recent discovery does hold some weight to it. 

Given the array of dealers, what I really wanted to know was what, if anything, do they all have in common? Is there a string I can thread through all of the dealerships in which we can draw conclusions, expectations, and lessons? 

7 Expert Post-Sale Video Ideas To Try Today

7 Expert Post-Sale Video Ideas To Try Today

One of the biggest mistakes you can make in sales is front-loading all of your effort. An ameteur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is over, their efforts belong to the next prospect. 

An experienced salesman knows every customer driving away in their new car is a potential ad, a repeat customer, or a five-star reviewer. The experienced salesman knows the goal isn’t necessarily the dotted line, but creating and cultivating a relationship. 

That’s why what you do after every sale can make or break your business. 

The Secret to Communicating with Customers

The Secret to Communicating with Customers

By 2020, customer experience will overtake price and product as the key brand differentiator (Walker), and communication is key to setting the stage. Back in the day, we had one option to get in touch with a customer: a phone call. Now, open any one of our devices and there’s Pandora’s box of communication, take your pick. 

3 Reasons to Update Your Video Landing Page

3 Reasons to Update Your Video Landing Page

It goes without saying your brand should be consistent among all of your platforms, and that includes video! 

Here at Authntk, your brand is a big part of what we do. From Video Landing Pages to fully customizable email text, we emphasize your brand and message in every email we send.

That’s why it’s important to keep your video emails updated with everything your dealership has going on. Here are a few reasons why you may need to update your Video Landing Page…

Q&A: #1 CSI Dealer Gives Top Advice

Q&A: #1 CSI Dealer Gives Top Advice

Chris Beaton is the Sales Manager at Steele Chevrolet, the largest volume dealer in the eastern region of Canada. They have 26 rooftops on the coast and Chris personally manages about 20 salesmen. Steele has been an Authntk user for over two years, and because of the growth they’ve experienced, we wanted to know more about their use of video and how it played a part in their success.