Sales

Why Aren’t Your Dealership Videos Converting Sales?

Car shoppers prefer videos between 30 seconds and 2 minutes

Using videos to sell vehicles is a new strategy for many dealerships, and best practices are only recently emerging. As a result, many owners and managers don’t know how to improve video sales conversion rates, and are starting to abandon the strategy.

My advice: Don’t give up on video. Automotive News has been telling the industry that “videos sell cars” for some time. And now a new video study by AutoTrader reports that 65% of consumers consider video an important part of their car-shopping process.  

Now is the time for dealerships to do more video, not less.

But what if you’re using video, and just not getting the conversions rates you’d hoped for?  

There could be many reasons. The AutoTrader report sheds light on several contributing factors, including video duration:

Source: 2015 Cox Automotive Consumer Video Research Study

Source: 2015 Cox Automotive Consumer Video Research Study

Customers want short videos

This rings true for me. I like to watch short, informational videos to help me decide on certain purchases. If the video runs under 30 seconds, I might come away unsatisfied. Longer than two minutes, and I will DEFINITELY feel like bailing out.

The content of the video certainly plays a role in influencing me, too. As Aaron Wirtz points out in “Shoot Video Like a Rockstar", dealerships should create content that customers actually want to watch. (He offers several useful tips here.)

These simple suggestions can make a big difference on your video sales conversion. Try shooting shorter videos. Make them something you’d want to watch. Focus on building long-lasting, trusting relationships with customers by creating a distinct, lasting impression, with video.

And keep it short.

Questions:

  • How long are the videos you’ve been making?
  • How long are the videos you prefer to watch?
  • What can you do to “right size” your videos going forward?

Let us know in the comments below!

The 3 Easiest Ways to Use Video to Increase Auto Sales

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How to Scorch the Competition This Summer Hey, do you need to SCORCH the competition this summer? Then you’ll want to sign up for the new webinar from Walkaround Videos, The 3 Easiest Ways to Use Video to Increase Auto Sales.”

What:     New webinar, The 3 Easiest Ways to Use Video to Increase Auto Sales.”When:    Wednesday, June 17, 2015 @noon EDT Where:   Right here on your screen! Sign upClick here

This short, powerful webinar helps you learn how to make a lasting impression with your customers and sell more vehicles by taking advantage of the simple technology of your smart phone.

What's in it for you?

Beginners will understand how to harness the power and simplicity of Walkaround Videos to send customers personalized videos that they weren’t expecting, and will be wowed by. Folks who already know about using their smart phones to make short, informative videos will learn new strategies, tips and techniques for creating an even more distinct, lasting impression with customers, using Walkaround Videos.

No matter where you are in your career journey at the dealership, The 3 Easiest Ways to Use Video to Increase Auto Sales will help you reach more customers, more effectively. You’ll see increased sales for the short term. And you’ll enjoy building genuine, trusting relationships that generate income for you for the long term.

Check out the webinar!

Take Dealership Sales to the Next Level with Personal Video

Are you looking for a way to take sales at your dealership to the next level? Authntk Walkaround Videos is a great way to do that. With an easy-to-use app that lives on your phone, it only takes about 90 seconds for auto dealers to record and send unique, personalized video messages that connect 1:1 with the customer and help you stand out. But don’t take our word for it! Watch what Steve Orban, Internet Director, of Deery Brothers Chrysler, Iowa City, IA had to say about Walkaround Videos:

Check it out!

Steve recently got his dealership on board with Walkaround Videos, and right away there was a dramatic impact, including:

Increase in the number of customers who call back Increase in the number of appointments set Increase in the number of appointments kept Increase in the number of vehicles sold

Steve is particularly impressed with the advantage Walkaround Videos give him over the competition. As soon as a customer gets in touch with his dealership, his sales team takes the lead, does a Walkaround demonstration of a vehicle the customers is interested in, and sends it by SMS text or email to the customer in a matter of minutes … before other dealerships can even reply!

For the investment, Steve says, "it’s a no-brainer". So shouldn’t YOU give it a try?

These are just a few of the many ways to use Walkaround Videos to create a distinct, lasting impression with customers. Visit WalkaroundVideos.com to learn more OR take a free test drive today.

Sell More Vehicles By Sending Walkaround Videos via Text

Sending custom videos by text is one of the most powerful new ways you can use your mobile phone to WOW customers and sell more vehicles. Think of it. Who wouldn’t be glad to get a text with a link to a short video of the exact vehicle they were interested in? That’s the power of Walkaround Videos. The app allows sales reps and managers, as well as the service and finance departments, to build relationships with the customer while building a strong, recognizable personal brand as someone who goes the extra mile to take care of them.

Do customers like getting videos by text? Judge for yourself…

"Hi Matt, I think your video is an awesome way to keep in contact with the customer."
"Thank you – the car is beautiful. I will forward it to my dad so he can see"
"Damn that thing looks so much better in the daylight, and the purple isn't that much like I thought. Thank you for the video."
"Thanks for the vid, Steven. That's a real nice touch. I forwarded it to my wife. Look forward to swinging by Thursday."
"Keith, your video was pretty awesome. What time are you open till on weekdays? I work full time."

These are actual texts received by sales representatives and managers around the country who are using the innovative Walkaround Videos service. Would you like to get results like these? Take the app for a FREE test run, or visit WalkaroundVideos.com to learn more.