How-To

Using Walkaround Videos to Capture Dealership Testimonials

In addition to capturing real Walkaround Videos, you may not have known that the Authntk platform also allows customers to easily capture dealership testimonials! Think back on your most recently satisfied customer. They practically burst into song about what a terrific experience it was, and what a true professional you were. Felt good, didn’t it?

Then what happened?

If you’re still stuck in 20th century vehicle sales, the next thing that happened is predictable. They drove off with a few of your business cards, leaving you with nothing but a wasted opportunity to capture their testimonial.

It doesn’t have to be that way. Did you know you can use your phone to capture dealership testimonials, right on the spot? And you don’t have to be a technical genius to make it work, either. Take a FREE test drive of Walkaround Videos to see how easy it is to get started.

How to shoot a testimonial:

  1. Ask the next customer what they thought about the experience
  2. Pull out your phone and say, “Would you mind repeating that while I record you? I’d love for other people to hear your opinion”
  3. Shoot the video, just as if you were taking their picture

Subscribers to the Walkaround video email service have the ability to manage their testimonials, at no extra charge. You can publish the video testimonial on your web site, forward it to someone by text or email, or save it for later use.

There’s a reason third party recommendations have such high marketing value. They’re authentic!

So be prepared next time. Sign up for the Authntk Walkaround Videos email service, and get back to what you do best – wowing the customer.

Visit WalkaroundVideos.com to learn more OR take a free test drive.

4 MORE Ways to Use Walkaround Videos in Your Dealership

A few posts ago, we shared our Top 5 Ways to Use Walkaround Videos in Your Dealership. But why stop at five? There must be hundreds of great ways to grow your business by making creative and engaging Walkaround Videos of ANY vehicle that prospects are interested in, and sending it to them personally. So check out these 4 MORE Ways to Use Walkaround Videos in Your Dealership, and think about what they can do for you:

#1 EXPRESSING APPRECIATION: “Thanks so much, Terry!”

A great way to use Walkaround Videos is by expressing your appreciation for those who purchased a vehicle or had a vehicle serviced, and asking for a rating, which may in turn influence others.

Here’s how it works. A day after their visit, send them a video asking them to review the service they received from you. Say something like, “Thanks so much, Terry! If you didn’t have a good experience, I want to know about it, so call me. If you did, we’d love for you to review us in the comments field below.”

#2 PERSONAL TOUCH: “Hey Bill, GO MUSTANGS!”

Video allows you the opportunity to develop real, personal relationships. Pick up on something from the customer, and follow up on it. For example, let’s say you’ve got good rapport with a customer who mentioned his son had a big soccer tournament coming up. Shoot a video a few days after his visit to cheer on the soccer team! “Hey Bill, just wanted to shoot a quick video to say GO MUSTANGS!” The personal touch makes all the difference in the world. Your customer will be floored.

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#3 SECOND CHANCES: “New inventory just arrived!”

Let’s say a prospect is interested in Altimas, but wasn’t impressed with the selection. A couple days later, two trucks full of Altimas arrive. You pull out your phone and say, “Daryl, I know last time you were here, we didn’t have exactly what you were looking for. But check this out! We just got two trucks full of the vehicle you are interested in!”

#4 ANSWERING QUESTION: “How do I …”

Here’s another scenario. The customer buys a vehicle on Tuesday, and calls you on Wednesday to say he can’t figure out how to use the navigation system. What do you do? Why not make a quick video showing how to set the navigation, pointing out where things are located on the dashboard, etc. Send it off, and within minutes, your customer is more than satisfied with how much you care … he’s AMAZED!

There are many more ways to wow the customer and create a distinct, lasting impression with video. What are some ways you're using video? We'd love to hear from you!

Visit WalkaroundVideos.com to learn more OR take a free test drive.

Free Test Drive - Instructions

Thanks for requesting a free test drive of Walkaround Videos! Please see the instructions below:

1) Download our mobile app to your smartphone by searching “Authntk” in the iOS App store or Google Play on Android

2) Login using the following credentials:

Username: testdrive@authntk.com Password: authntk8840

3) Once you’ve logged in and allowed permissions, touch the record button to create a new video or select the cloud icon to upload an existing video.

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4) Playback and review your video, then select the check mark to input the customer details.

5) Enter the customers details and touch “Send”!

Your video will be uploaded and processed on the Authntk servers, which usually takes 2-3 minutes. Once complete you will receive an email and SMS message with your video.

Any questions?

Feel free to reference the How It Works page on the Walkaround Videos website, or reach out to our operations manager.

John Colban | john@authntk.com | 410-402-1062

Thank you!

Building Your Video Process and Outworking the Competition!

According to a recent article in Automotive News, "Want to sell a vehicle? Attach a video", "Videos sell cars." But how do you institutionalize it? Just like everything else you do to be successful in this business, it takes a little bit of work, but if you're willing to put in some effort, you will see results! Here's a five-step video process to help your dealership do the right thing, the right way, every time.

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  1. Decide who in the dealership will be responsible for new leads that come in through the web. Typically, the ISM heads up capturing of inbound leads, but any number of people can be tapped for this effort. The key is to make sure that your inbound team knows to send a video to every lead that comes in. That's how it becomes a process.
  2. Who is responsible for sending video - everyone in the dealership, or just one person? What’s the game plan? You need to have a process to get the inbound lead over to the person shooting the video, so that they can respond quickly. Time is of the essence.
  3. Decide what type of video the inquiring customer should get. Would they most appreciate a walkaround of the vehicle they are interested in? Or would they benefit more from a quick intro from someone on the team?
  4. Go out and shoot! If they are interested in a specific vehicle, go out on the lot and shoot that vehicle. Or shoot several vehicles that are the specified make and model. Or show them the fleet of the brand they are interested in – whatever you think would make them want to come in and learn more.
  5. The video goes out automatically.
Compare this with what your competitors are doing; they just sent out a canned, spammy email. Meanwhile, you’re standing out because you sent a personalized, real video of the exact car they were interested in.

That’s it! The whole process takes less than 5 minutes! All that’s left is your normal follow up routine.

When everyone who inquires gets a personalized video – not one of those cheesy, canned, stitched-together videos – they experience your dealership as refreshingly different. They see you as someone who is willing to take a few minutes and send them something they weren’t expecting and will be wowed by.

It pays to outwork the competition!

So invest a few minutes in your video process. A significant return on that investment is just around the corner. Visit WalkaroundVideos.com to learn more.

 

Top 5 Ways to Use Video in Your Dealership

Here at Authntk Walkaround Videos, we see all sorts of creative and engaging videos from each dealership every day. You may already be doing some of these, and there may be some you haven't thought of yet. All of them are too good NOT to try, so check 'em out! Here are the Top Five Ways dealerships are using Walkaround Videos from Authntk to grow their business:

#1 SALES: "Hey Bill, here's the vehicle you inquired about. As you can see..."

Increasing sales is the #1 reason to have an app on your phone that lets you walk around ANY vehicle that your prospects are interested in, and make a customized video that you send to them personally.

#2 SERVICE: "You can see for yourself how worn down the brake pads are."

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Walkaround Videos has been tremendously useful in the service department. Taking a video and sharing it with the customer lends credibility to the work you are proposing to be done. This helps you get the work authorized, and empowers the customer with the confidence that they know exactly how you are helping them and why.

#3 MEET THE TEAM: "I'm Cindy and I will be taking care of you throughout this process."

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Many Dealerships and Sales Reps use the Authntk platform as a way to help customers stay connected with the people they've met – or will meet – while shopping for their next vehicle. These personalized, friendly messages can be quickly and easily sent directly to the customer or posted on the Dealership’s web site.

#4 TESTIMONIALS: “I love my new vehicle and will tell everyone what I great experience I had!”

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#5 FOLLOW UP: “Just wanted to let you know you are eligible for a trade-in, and can get in a new vehicle today”

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There are many reasons to follow up with a customer. Whether they recently made a purchase, left without a quote or are celebrating the anniversary of having purchased their vehicle, receiving a personalized video from the Sales Manager or Service Manager lets them know you care.

These are just a few of the many ways to use Walkaround Videos to create a distinct, lasting impression with customers. Visit WalkaroundVideos.com to learn more about harnessing the power of customized videos to grow your business.

Walkaround Videos Shouldn't Be Silent Movies

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Personalized walkaround videos are a great opportunity to introduce yourself to a potential customer and distinguish yourself from your competitors. It's a chance to pitch yourself and the vehicle - if you don't say anything, you're missing a huge selling opportunity! Don't squander that opportunity by walking around the vehicle and recording in complete silence.

If you haven't sent many videos to your prospects, it might be difficult at first, but don't be afraid to talk! Don't know what to say?  Try a few of these:

Say "Hello" and address the recipient by name

Start off your video with something as simple as:

"Hi Mrs. Wellingham".

Introduce yourself and your dealership

Even though your email and video landing page is personalized with your picture and contact information, it doesn't hurt to introduce yourself verbally as well:

"My name is Isaac Wood and I'll be your sales consultant here at Acme Motors."

Identify the vehicle

It may or may not be obvious from the vehicle pictured in the your video, but either way, it's a good idea to give the vehicle year, make, model information:

"This is the silver 2011 Hyundai Sonata GLS you inquired about on our website. As you can see, we've got it here on our lot, and it's in great shape!"

Answer any specific questions the prospect might have

Since you're sending walk around videos that are tailored to each person, this is a great opportunity to address their questions:

"In your email I saw you asked whether this model had the navigation system. It does indeed, let me show you how it works."

Highlight special or interesting features

Even if the buyer didn't ask any questions about the vehicle, here's your opportunity to tell a little more about the vehicle:

"This Sonota only had one owner - she was a little old lady who only drove the car to the end of her driveway once a week to pickup the Sunday paper. She was not a smoker, so it's even still got the new-car smell!"

Close with your contact info and call to action

Reiterate your name and the best way to reach you, and ask to setup an appointment to see the vehicle in person.

"Again, my name is Isaac Wood, and you can reach me on my cell phone at 410-000-0000 or reply to my email with any additional questions. I'd love to show you this vehicle in person and let you take it out for a test drive. Just let me know what time works best for you!"

In short, a walkaround videos is your chance to make a warm introduction to your prospects before they ever set foot in your showroom. Take full advantage! Plus, let's face it, a minute-long video of dead silence can be kind of awkward...