Did you know the Authntk platform was originally built to record videos via webcam only? With the advances of technology, the need for a mobile application quickly became apparent, and the rest is history.
Are you only using the Authntk App for walkaround videos?
That's like Tony Romo only throwing to Terrance Williams when he's got Dez Bryant and Ezekiel Elliot. Does Jordan Spieth play a whole round with only his pitching wedge, leaving his driver and irons behind? Imagine if Clayton Kershaw threw a changeup, every single pitch. Get it? #sportsanalogies
It’s the same old story.
Somebody recommends Authntk Walkaround Videos, the simple, powerful dealership video service that the dealership everywhere are using to take sales to the next level. The owner buys in. The GM wants to get it implemented, and everybody signs up …
And nobody does anything!
Has that happened at your dealership? Or maybe you haven’t tried Walkaround Videos yet.
Either way, here’s what you’ve been missing:
- More customers who call back
- More appointments set
- More appointments kept
- More vehicles sold
- More repeat customers
Walkaround Videos helps you connect 1:1 with customers by recording and sending unique, personalized video messages about the vehicles they are interested in.
It’s easy. It works. You just have to DO IT.
So if you are a GM, sales manager or service manager, how do you get your team to use it? We recommend 5 steps to help you make Walkaround Videos a part of the daily routine at your dealership, and be successful:
- Establish a strategy
- Create a process
- Do a training for your staff
- Follow up with your team to make sure they are using it
- Motivate them with incentives (for example, the most videos this month gets a $50 AMEX card)
Emphasize from the start that using Walkaround Videos is required, not optional. After all, the videos won’t shoot themselves. And folks can’t say they don’t have time, because the whole process only takes about 90 seconds. Besides, once they do it, they’ll want to keep doing it, because they’ll start to sell more vehicles.
It’s time to start telling a new story at your dealership. Use Walkaround Videos to flip the script today!
If you are like most sales consultants, managers and service advisors who care about building meaningful, long-lasting relationships with customers, you are already using the Walkaround Videos app. Your daily routine goes something like this:
You get a lead, pull our your device and shoot a quick video of the car they are interested in. A couple more taps sends it straight to the customers phone with a personal message. Presto - you're their hero! Who could ask for anything more from a simple piece of software?
Well, did you know? It also works great on your desktop!
It’s really just a matter of preference. Some folks say they like sending Walkaround Videos to their dealership customers from their desktop because it’s even easier. They appreciate the convenient of typing their personalized message on a keyboard, or they have an inventory of videos saved on their computer.
Go ahead, give it a try. The point is, you do have access to Walkaround Videos on your desktop as well. So use it!
For step-by-step instructions, check out the video on our YouTube page, click here.
The great thing about using video to create memorable experiences for your customers is there is almost no end to the number of ways you can use video to connect 1:1 with the customer and stand out. Here at Authntk, we love putting lists together, so here are a few ideas you may already be doing, as well as some that you might not have thought of yet. It’s the all new, Top Five Ways dealerships are using Walkaround Videos to create a memorable experience for the customer:
Tip #1 Capture yourself and the vehicles in the video. That’s what Tony Quinones of Beaver Toyota does very well here. While he talks, we see his face and the vehicles. It’s a great way to build the relationship while showing customers what they want:
“You’re asking about 2015 Tacoma. I got a bunch of ‘em here right now. That one you asked about, the color is no longer available, but that’s not a problem. I get two trucks a day and can get that ordered for you.”
Tip #2 Make sure you talk about their interests, not yours. Torie Benoit, also of Beaver Toyota, stays laser focused on the customer’s trade-in inquiry:
“… I’d love to work with you and get you out of that 03 Corolla. We pay top dollar for cars like that. Curious to know how many miles are on it, because it seems like a car that people are looking to get into as an entry vehicle. So give me a call!”
Tip #3 Highlight the unique features of the vehicle. James Koser, Apple Ford Lincoln is all over the 2014 Mustang GT/California Special edition. He makes a big deal over the features you can’t get in any other vehicle:
“… This is a GT California Special edition. The spoiler is unique to the California Special… Those are unique 19 inch California Special wheels… Inside the car, there’s a suede insert with GT/CS in the seats… This is a great car. You won’t see a lot of them coming and going with this package. I know you’d absolutely love it. We are open tomorrow from 9AM to 7PM. Let me know if you’d like to come in. We’ll leave the top down and take it out for a drive.”
Tip #4 Another great use of Walkaround Videos is to teach the customer how to do something they are trying to do. Azalea Huggins of Pacific Volkswagen shows the customer how to start the 2012 Land Rover:
“As you can see, you’ve got the push-button start. You have to pop the key in here. Get that in there first, then press on the brake, push and hold.”
Tip #5 Why not use Walkaround Video at the end of the sales process, just like at the beginning of the sales process? Cono Cirone of Causeway Honda sends out a very personal video to a recent customer, and provides them with easy links to leave a review:
“I just wanted to thank you guys for the purchase of the Accord on New Years Eve, it was a lot of fun. Happy you lowered your payment... If you get some downtime, if you gave us a review on the left that would definitely help us. Take Care.”