Digital Marketing

Social Media Success: Canadian Dealer Talks Strategy

Social Media Success: Canadian Dealer Talks Strategy

Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.

Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.

Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.

The Anatomy of Videos That Yield Results

The Anatomy of Videos That Yield Results

The anatomy of your videos is actually pretty simple. Just like everything in life, there’s a beginning, middle, and end. In this blog post, we break down each component leaving you with the bare essentials of what makes a video successful. Which elements are you already using, and which elements do you need to incorporate?

7 Common Myths About Video

7 Common Myths About Video

Today, we're debunking common myths! Video is dynamic and versatile, which leaves it open to many uses, interpretations, and misconceptions. We're here to weed out the untrue notions that may be keeping anyone from utilizing video. Here we go! 

6 "Winter Walkarounds" We Love

6 "Winter Walkarounds" We Love

If you’re not from the gorgeous coast of California, weather can be a factor in the sales process. It can affect dealership traffic, test drives, events, and recording walkaround videos. When the weather is at its worst, there are a few advantages to roughing it in the cold, rain, and snow...

3 Reasons Why Video Wins Over Virtual Reality

3 Reasons Why Video Wins Over Virtual Reality

2018 has been called the year virtual reality goes mainstream. We’ve seen it creeping its way into automotive, with concepts like virtual showrooms, test drives, model building, and manufacturing. It’s safe to say there is a place for VR in the auto industry. 

Best of 2017: Authntk's Most Read Blog Posts

Best of 2017: Authntk's Most Read Blog Posts

As we welcome a new year with fresh goals, budgets, and ideas, let’s not forget to reflect on all that the previous year has brought us. Here are the top 5 most read blog posts of 2017.