Best Practices

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.

Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.

Social Media Success: Canadian Dealer Talks Strategy

Social Media Success: Canadian Dealer Talks Strategy

Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.

Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.

Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.

4 Ways To Supercharge Your Personal Brand

4 Ways To Supercharge Your Personal Brand

Are you looking to create or jumpstart your own personal brand as a car salesman?

Investing in a personal brand increases customer recognition, gives you an edge on your competition, increases customer loyalty, and eases dealership transitions. Take sales into your own hands today with 4 ways to build your personal brand and sell more cars.

4-Point Checklist Before You Record Your Next Video

4-Point Checklist Before You Record Your Next Video

We've laid out all of the essentials for you! Don't press record without scanning through these four pillars of making a successful video. The biggest mistake salesmen make in sending videos is focusing on just one or two of the categories below. If you're someone who's looking to reach full potential in using video to sell cars, you'll master ALL four areas. Start today, and see what a difference it makes! 

4 Things You Didn't Know: Video in the Service Department

4 Things You Didn't Know: Video in the Service Department

Is your service department usually last to adopt new processes or technologies?

You're not alone! Many of our customers have expressed the need to introduce video into maintenance, and a lot of the time, they're surprised as to how easy and FREE it is to implement! 

In this video, I break down 4 Things You Didn't Know About Video in the Service Department. If you want to increase trust and efficiency with your customers, send me an email and we'll get you set up today!