Reactions from Top Video-Producing Dealerships of 2019
We’re showcasing a few of the most powerful dealerships to swoon over in 2020, dealers that invested big in video in 2019!
Read on as general managers, salesmen, and customers of the top video-producing dealerships discuss how video has impacted their auto sales and communication.
Modern Hyundai of Concord: 11,502 Videos Sent in 2019
Modern Automotive has adopted video at all 15 of their dealerships throughout North Carolina.
Modern’s Social Media Manager, Josh Moyer
“My goal is to roll it out to our salesmen in the dealerships because it’s really important for the consumer to have that personalized touch.
If you’re looking at a very specific car, it’s very powerful for that salesperson to show the exact car they’re looking for, or if they’re looking for something that we don’t have, it would be great for them to say, “Hey, I know you’re looking for this, but we have this.”
Check out why Modern chose to go “all-in” on video here!
Keffer Hyundai: 10,226 Videos Sent in 2019
Keffer Auto Group has been using Authntk Walkaround Videos since 2016 and has 10 dealerships in Charlotte, NC.
Priority Honda: Sent Over 1,500 Videos in First 3 Months
Priority Auto Group started with Authntk Walkaround Videos in August of 2019. Starting off with a bang, they sent 1,477 videos in the first 3 months of using Authntk.
Priority Auto Group has 18 dealerships throughout the east coast.
Priority Honda’s Sales Consultant and BDC Manager, Jamie Tarr
“I’ve been using authntk for about a year now. Priority Honda of Huntersville stands strongly behind investing time in making videos, by showing our customers they are family, that they are important to us. That can all start with a simple video with some personal touches and truly showing the customers that we are here for them and their needs. Being personable is easily done with using Authntk.
Videos in auto sales are the future, everything is social media. On the other hand, the reason I love video is because it’s directed to one person, it’s not spam, it’s not just auto videos, it’s someone taking their time to make sure the vehicle is shown and available. It’s about letting the customer know you know their name, that you actually listened to what they inquired about. I believe we have to be ahead of social media for the future and videos are a great start!”
Cavender Toyota: 9,209 Videos Sent in 2019
Cavender Auto Group has been using Authntk since 2017, and has 9 dealerships throughout Texas.
Cavender’s Internet Sales Director, Julio Cervera
“Videos give customers reassurance of the vehicle they inquired about. If you have 1 customer comparing you to 10 other dealers and everyone is sending generic pictures or simply giving a visual representation of a vehicle, our videos set us apart from our competitors and help lock down appointments.
As we progress to an era where consumers want to purchase most of their goods online, I believe videos will give customers assurance and peace of mind about the product they are purchasing, since they saw a “walkaround” video. This is and will continue to help the transition from searching for vehicles to actually buying a vehicle.”
A Cavender Toyota Customer Talks About Video
“The Internet Salesperson immediately called and confirmed what I wanted, then shot a personalized video tour of the vehicle and sent it to me. The novel idea of using personalized video for internet shoppers — no other dealers in central TX (incl. Austin, San Antonio, Dallas, Houston dealers that I checked) did this.
I really like this because it confirmed some of the specific features I was looking for and made me feel like Cavender really wanted my business”
Cavender Toyota snagged a Service Department Video of the Month title from us last year, check out that video and write-up here!
Acura Columbus: 5,373 Videos Sent in 2019
Acura Columbus is located in Columbus, Ohio and started using Authntk Walkaround Videos in 2018.
General Manager of Acura Columbus, Heather Everson
“Video helps us to build real trust with our customers. When customers can see for themselves a service repair needed for their vehicle or see the real condition of a vehicle they are interested in purchasing, it is a game changer.
We have appointed a “Video Ambassador” for both Service and Sales departments. One person to take charge and get the process going. Once others see that it can help increase their sales, it’s a no brainer.”
Last year, we also interviewed Jerry LaWarre, Fixed Operations Manager at Acura Columbus, check it out here!
Scott Clark Honda: 3,018 Videos Sent in 2019
Scott Clark Honda has been using Authntk Walkaround Videos since 2014, and has 3 dealerships in Charlotte, NC.
Scott Clark Honda’s Internet Director, Kevin Brown
“It gives us the opportunity to engage using more senses with the customer (sight, sound). Also the customer gets proof the car is still here and what condition it is in.
The sales people like it for facial recognition so the customers can recognize them when they come into the store. The customers love it because they get to send it to everyone and show them what they are buying.”
