What’s the point of sending videos if no one is viewing them?
At Authntk, we take care of sending your video emails and making sure they’re being delivered to your customer. But there are a few things you can be doing to ensure your recipients, and even other consumers, are seeing and playing your content. Put these 5 techniques into action and watch your video views soar!
1. Automatically Upload Your Videos To YouTube
80% of people say they typically switch between online search and video when researching products to buy. - Google/Magid Advisors, “The Role of Digital Video in People’s Lives”
What if we told you every video you send to a customer can work in your favor even if the customer doesn’t buy or respond? It’s true.
Authntk has a feature that allows your videos to be automatically uploaded to your YouTube channel. This means all consumers searching for the exact vehicles you’re recording will be able to find your videos, already loaded with your contact information.
This is a no-brainer. YouTube is the second largest search engine in the world and the second most trafficked website besides Google - trust us, you want to be there! Contact firstname.lastname@example.org to set up your automatic YouTube uploads today!
2. Embed Videos On Your Website
The average user spends up to 88% more time on a website with video. - Forbes
Video increases SEO, viewership, and time spent on your site. There are two ways you can add Authntk videos to your site...
• If you’re automatically uploading videos to YouTube, grab the “Embed Code” from there and insert into your web page
• Authntk makes it super easy to copy the embed code from your account, choose a custom width and height for your video player, and insert into your web page
Not only are you capturing customers interested in a specific vehicle, but you’re increasing viewership to everyone who visits your site, including those who don’t know exactly what they’re looking for. Don’t forget to add descriptions and keywords to go along with your videos!
3. Choose An Appealing Video Thumbnail
Getting videos on YouTube and your website is fantastic, but you still have to entice the consumer to click play. You can do this by improving your video thumbnails, the placeholder frame shown before the video is played.
In order to attract viewers to click play, your thumbnail should include value for the consumer and/or personalization.
One way to personalize your thumbnails is to hold a sign with your customer’s name on it, so they know the video is specifically for them. Or, show your face in the thumbnail so they know they’ll be hearing from you, their point of contact, and not someone else.
You can add value by showcasing their vehicle of interest in an attractive way.
Whatever frame is the first few seconds of your video, automatically becomes your video thumbnail - it’s that easy!
4. White Label Your Video Emails
With a white labeling feature turned on, emails to your customers which were “mailed by” and “signed by” authntk.com, are now mailed and signed by your dealership’s domain (email@example.com).
For a variety of reasons, white labeling your video emails provides credibility for the recipient’s Internet Provider and the customer as well. This ultimately increases the deliverability and open rates of your emails.
To set up white labeling for Authntk emails, contact firstname.lastname@example.org.
5. Send More Videos
The more videos you send, the more views you will get. Our top 10 most successful dealerships happen to have the most amount of videos sent as well.
Offer, or ask your manager to put incentives in place for whomever sends the most videos in a week or month, share video success stories, and track your plays and views using Authntk’s reporting tools. These are all paths to sending more videos and increasing views - which means more sales.
It doesn’t have to be a walkaround video, other uses include
New inventory line-up
Prompts for a vehicle switch
Choose two new uses for your videos and try them today!
For more information on driving video views, contact us at email@example.com!