3 Ways to Be Successful with Video This Fall

1. Are Your Affairs In Order?

Our job is to make you as successful with video as possible. To do that, we need some things, like headshots, contact info, campaign information, etc.

Take a look at your video landing page, this is the page that customers see when viewing your videos.

It should light up like Christmas with links to contact you, ways to get to know you, and calls to action. Themes are a great way to spice up your video landing page, like holidays, specials, or your personality. You name it, we can customize it for you free of charge!

Managers: Be sure to send us any new hires and new campaigns such as service videos or appointment confirmations. We can customize these landing pages to suit the type of video you’re sending!

2. Is Your Video Process in Place?

Instead of making decisions about communication on the fly, we encourage you to put a video process in place. Here are a few questions that will help create a solid and streamlined process.

Salesmen: 

  • Do you send a video to every lead?

  • What types of videos do you send? (Walkarounds Only, Introductions, Post-Sale, Appointment Confirmation, New Inventory, etc.)

  • Do you record your videos or does someone else?

  • Do you actively track who has viewed your videos and how many times?

Managers:

  • Who should be sending videos? (Service, Sales Team, Internet Team, All?)

  • What types of videos do you send? (Walkarounds, Orphaned Accounts, Introductions, Post-Sale, Appointment Confirmation, New Inventory, etc.)

Everyone at the store should know the video process!

3. Are You Taking Advantage of All Authntk Features

  • Youtube: Turn on YouTube Automation to have videos upload straight to your YouTube channel

  • Reporting: Track customer interest by discovering who has seen your videos and how many times they’ve played it

  • Texting: Turn on the SMS feature to automatically text your video in addition to email, be sure you’re obtaining a mobile number from customers

  • Downloading: When logged into Authntk’s backend, download any of your videos for social and website promotion

  • Stitch an Intro onto Videos: Record an Introduction on your device and apply it to any video you record in Authntk. Tap the “+” button on the video review screen and select “Intro”

Email us at info@authntk.com for more information on any of these features!

For more tips on finding success with video, check out 4 Reliable Standards for Video (With Examples) and VLOG: Why You Should White-Label Your Emails Right Now

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