10 Dealer Videos That Landed Sales

In the #videosells series, we’re revealing our favorite videos that resulted in sales!

There are a lot variables that can turn a mediocre video into a winner - things like duration, personalization, vehicle presentation, connection, personality, etc. Take notice of these styles and features below and incorporate them into your own videos!

We’ll be revealing one video per week for 10 weeks. Check out these successful videos that put the customer in the driver seat, and what the salesmen have to say about it...


Dionte McFadden is a Sales Professional at Lindsay Volvo Cars of Alexandria in Virginia.

The customer and I had been corresponding via email for about two days. He had a bunch of questions about the vehicle and had asked me for pictures. I sent him a video walkaround instead, and the customer came in the next day to purchase the vehicle.

How does video help you make a connection with your customers?

I believe video helps establish a connection with my customers because they actually get to see and hear the sincerity in my presence, as opposed to having to imagine it via email or phone.

Do you find that your customer responses increase when you send a video?

I do find that my customer responses increase when I send a video because it puts my face and voice to my name. It’s also is somewhat new for most customers and it’s usually is what sets me apart from other Sales Representatives.


Austin Czernick is a Product Specialist at Capital GMC Buick Cadillac in Regina, Canada.

I sold Bernie a Cadillac Escalade after sending him the walkaround video. The Escalade was at the front of the dealership. I started the video with an introduction of myself, then the dealership, then I highlighted all of the features that Bernie was looking for.


Brandan Kelly is a Sales Consultant at Cavender Toyota in San Antonio, Texas.

My customer was happy to see we had what she was looking for and to know that the vehicle was here at the dealership.

How does video help you make a connection with your customers?

It provides the opportunity for the customers to get to see the vehicle for themselves, before coming into the dealership. Most people do not expect a video and are surprised someone would take the time to send a walkaround video to them.


Jami Meredith is the Service Advisor at Acura Columbus in Dublin, Ohio.

My customer’s right side axle boot was torn and grease was getting all over. We sold the right side axle, and he LOVED the video!!

How does video help you make a connection with your customers?

Customers are able to visually connect with what you are explaining to them, especially those that are not mechanically inclined!

Do you find that your customer responses increase when you send a video?

Yes. Again, what meets the eye, sells itself! Customers being able to visually see what’s wrong is nothing but huge gains for me!


Alouny Phayamouk works in Business Development at McGovern Subaru in North Hampton, NH.

My customer was price-shopping many dealers. I feel this video gave him the extra push to go with us over 3-4 other dealerships that he was contacted by.

How does video help you make a connection with your customers?

It provides the dealership with a clever way to introduce ourselves.

Do you find that your customer responses increase when you send a video? If so, why?

Since the video is both texted and emailed to customers, there's a higher chance of customers responding and reaching out to the dealership. It provides a different approach than other dealers which gives our dealership an edge since we can connect on a more personal level.


Ron Gelowitz is a Product Specialist at Capital Buick GMC Cadillac in Regina, Canada.

The video made it easy. Also, the Challenger was in great shape. The client was 2 hours away so it put the customers mind at ease to travel the 4 hour round trip to acquire the vehicle.

How does video help you make a connection with your customers?

It makes the interaction much more personal. They can hear the excitement in your voice and it shows we went out of our way for them, so they feel special.

Do you find that your customer responses increase when you send a video?

Absolutely it does because not every company does this. We stand out and video helps them pick out a salesperson not just a vehicle, it strengthens the relationship.


Brett Romas is a Retention Specialist at CMP Automotive in Calgary, Canada.

In the walkaround video, I went over the vehicle, highlighting the features that I knew my customer wanted. She originally did not want the white, but ended up taking the white because of how good it looks with the black accents. She loves the truck!

How does video help you make a connection with your customers? Do you find that your customer responses increase when you send a video? If so, why?

Video shows that time and effort has been put into the customer’s inquiry and allows the client to put a face to the dealership.

Do you find that your customer responses increase when you send a video?

Customer response has definitely increased from the videos!


Kelvin Fuentes is a Sales Professional at Lindsay Volvo Cars of Alexandria in Virginia.

The customer was interested in a Volvo 2012 s60 as a Christmas present for his newly licensed daughter. The customer lived quite far away so wasn’t able to conveniently stroll through. He asked for some photos of the vehicle, and since this vehicle had just arrived, we didn't have any on our website. I told the customer that I was going to record a walkaround video for him so he could have a visual presentation of the car.

Right after I sent the walkaround video to the customer, he was so happy that he could see the car was in excellent condition, he asked for us to draw up the some numbers so he could purchase the vehicle .


Jonathan Narvaez is a New Car Sales Consultant at Cavender Toyota in San Antonio, TX.

The customer was able to see the vehicle without having to leave work and came into the dealership. He bought right after a test drive. The video saved the customer time and money because he didn't have to take time off to come see the vehicle before purchasing it.

How does video help you make a connection with your customers?

It allows the customer to put a face with a name. Customers also get a more personalized interaction with the salesperson and vehicle before making it into the dealership.

Do you find that your customer responses increase when you send a video? If so, why?

I do feel like it increases my chances of making a sale because the customer feels like I'm making more of an effort to accommodate their needs by taking the time actually go out and personalize a 2 minute video just for them. As far as increasing responses, it is another way to reach the customer.


Patrick Jo works in the New Car Sales department at CMP Automotive in Alberta, Canada.

The customer contacted our Internet Department on a truck that we he was interested in. I sent a quick video identifying the truck and told him I'd follow up with him shortly, and we were able to set an appointment date for a Friday. Unfortunately, he had to cancel the appointment because he was still stuck up North for work. Instead of waiting for him to contact me and do the regular follow ups, I decided to bring the vehicle to him.... BY VIDEO. I did a full walkaround of the truck which prompted him to call me and ask if I was available for him to drop in.

Exactly what I am looking for. What is the price on that?
— SMS Text Reply to Patrick's Video

He confessed that he was shopping 2 other dealerships and didn't know if he had enough time to come visit me as well. At the end, he bought the truck from me and is super happy that we were able to make it work for him. He has already expressed that he will come back for the his next purchase as well!

How does video help you make a connection with your customers?

It gives the customer a real sales representative as well as the vehicle that they are looking for.

Do you find that your customer responses increase when you send a video? If so, why?

I find that there is an increase because it's something new and refreshing to receive. A lot of our customers try to embrace technology and different means of communication.