If you’re not from the gorgeous coast of California, weather can be a factor in the sales process. It can affect dealership traffic, test drives, events, and recording walkaround videos. When the weather is at its worst, there are a few advantages to roughing it in the cold, rain, and snow...
1. People tend to stay home in bad weather and have more time to watch videos and shop for cars online
2. Prove to your customers you’re willing to go the extra mile by braving the bad conditions
3. Your customers see that your dealership is still very much open, doing business, and not affected by the weather
4. Show off convenience features for bad weather such as remote start, hands-free lift gates, heated seats, winter tires, four-wheel drive, etc.
Take a look at our favorite winter walkarounds!
Jon Brown, Jeff Wyler Springfield Auto Mall
Leia Westlake, Eichenberg Chrysler
Nick Frederick, Jeff Wyler Eastgate
Anatoli Daskal, CMP Automotive
Ronnie Crain, Germain Honda of Beavercreek
Christian Brumett, Jeff Wyler Eastgate
Fore more video examples, check out Video of the Month collection here!