Congratulations to Autohaus Jakob for receiving the coveted 2017 Internet Sales Award at the International Automotive Exhibition (IAA) in Germany!
The Award
Awarded by the German FCC and judged by various industry peers, Autohaus Jakob came in fifth place out of ten recipients of the Internet Sales Award 2017. Dealerships of all brands are able to apply, but only the top twenty get a visit from the judges. Representatives from auto magazines, financial institutions, and various service providers make up the jury and pay fairly conspicuous visits to the respective dealerships.
The candidates are judged based on website, social media presence, SEO/SEA strategies, lead and reputation management, and overall digital communication with customers.
Only the top ten dealerships are then awarded at the IAA in Frankfurt.
“The Internet Sales Award shows year by year that all company sizes can develop online.”
Philipp Kroschke, Managing Director of Christoph Kroschke GmbH, adds, “Digitization is no longer just a buzzword, but has come in the day-to-day work processes of the motor vehicle industry. Personalized communication and transparent processes form the basis for successful, digital customer relationship management. The winners of this year’s ISA have adopted this challenge early on and implemented it in appropriate measures.”
The Dealership
At the time of Autohaus Jakob’s visit from the judges, they had just recently signed on with Authntk Walkaround Videos. Franz Jakob, CEO, showed off their new outlet for video communication and the judges were “stunned”.
“This way of lightning fast, trust building, personal communication was all new to them and that’s why, amongst other things, we won the award… thanks to Authntk.” – Franz
Autohaus Jacob specializes in importing new and used cars to Germany from all over Europe.
Due to the fact that they are a small, family owned dealership, they only house about 50 or 60 vehicles on their lot. At the same time, suppliers push about two-thousand cars to their website via real-time API. The problem is explaining this to customers: the endless array of vehicles they have at their fingertips, just not at the actual dealership.
“To explain this procedure to someone through an email or text is almost impossible,
but sending a video of a sales rep with a similar car builds trust. Through video, it’s much easier to explain why the cars aren’t here and so on.” – Franz
The Future
After using Authntk and adopting video into the sales process, Autohaus Jacob saw their customer response rate increase to almost 90%.
“The feedback is awesome! The customers have never seen this before and they’re stunned by the speed and the quality of our answers by video.”
Franz and his team plan to use the Authntk App for:
- Vehicle walkarounds
- Explaining our process of pre-ordered cars
- Teaser videos “Here you can see your brand new car, and how it’s delivered by the truck”
- Service videos “Here you can see your broken part, I hope that you’ll allow us to replace and/or fix this problem”
- Review collection for sales and service staff
“The award has been a huge recognition of our work and of our team. We are highly motivated and we have proven that we’re on the right path. Video is going to be a big part of our strategy, from the classic walkaround use to birthday greetings. We plan on creating videos when vehicles are ready for pick-up, explaining how to use the navigation, tips, hints, and so on. We are really happy to have Authntk on our side during this journey!” – Franz Jakob
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