How to Shoot Dealership Videos That Help Drive Decisions

If you want to help car shoppers make purchasing decisions with dealership videos, be sure show the interior and exterior, as well as the design/feature overview – and DON'T MAKE A COMMERCIAL!

Thanks to the widespread use of handheld devices that can record, send and receive dealership video, it’s easier than ever for you to build your brand and establish yourself as a helpful resource to car shoppers.

Last week we talked about the ideal video length, but there are other things you could do with video that are more helpful than others. For insight on how to make your dealership videos as helpful as possible to car shoppers, lets refer back to AutoTrader’s recent video study:

Source: 2015 Cox Automotive Consumer Video Research Study

Source: 2015 Cox Automotive Consumer Video Research Study

Any video is better than no video, and all of these video types are at least somewhat helpful. But consumers clearly prefer interior/exterior walkaround videos (68%) to staged commercials (45%) or photo montages (46%). 

To make your video as helpful to the consumer as possible, here’s 4 quick tips: 

  1. Stage the Vehicle
  2. Hold the Camera in Landscape (PLEASE for the love of everything holy!)
  3. Personalize the Video
  4. Use your Voice

Here's a great example that puts all of these into action:

Most of all, remember to be yourself. Your videos should reflect you and your personality. By studying the statistics from AutoTrader, and incorporating these insights into your videos, you’ll be letting car shoppers get to know you, while helping them make a decision.

… Which in turn helps the dealership, and helps you.

Questions:

  • Are you shooting both the interior and exterior of the vehicles you video?
  • Do your videos sound too much like a commercial?
  • How would you talk about the vehicle if you were describing it to a friend?

Let us know how it goes in the comments below!