What century are you living in?
Let your customers know that you can send them a customized video!
In the early days of American automobile sales, Henry Ford did everything he could to hide innovations to the Model T. He was concerned that people liked the original so much, any change would hurt sales. While vast improvements were made covertly, the black “Tin Lizzie” looked almost exactly the same for over 20 years.
Now-a-days, buyers want steady change and improvement. This goes beyond the features of the car to the overall user experience, and starts with the vehicle search. Customers appreciate dealerships that are always doing something new and better to help them zero in on the vehicle they want.
For example, check out what they are doing at Newton Nissan:
By adding the “Text me a Video” button to the VDP of every vehicle, Newton Nissan allows vehicle shoppers to get Walkaround Videos from Authntk, sent right to their phone.
What happens when customers click it?
The customers get a simple dialogue pop-up that asks them to confirm their contact information. It also asks the customer if there are any specific features they would like them to focus on.
Does it work? Let’s ask Newton Nissan:
“We get many leads from it every day, even customers who already have appointments scheduled will request a video. I have had 2 customers who used that as their initial point of contact with the dealership who bought and generated $4K in gross profit”
Newton Nissan is embracing change and staying ahead of the customer. By adding this simple button, sales managers and reps can use Walkaround Videos to wow customers, and keep them coming back for more.
Try out Walkaround Videos today by taking our free test drive!
