“Send a personalized (face) video and sell more cars – it’s proven.” - Mike Haeg Relationships are best built face-to-face. There’s something about seeing the look in your eyes, hearing the tone of your voice and feeling the warmth of your smile that helps customers trust you. A recent article on DealerRefresh.com shows how dealerships, sales managers and sales reps can leverage this well-known fact to grow their business with “The 5 Effective Ways to Use Faces in Your Marketing.”
In the article, Authntk’s Walkaround Videos is highlighted as one of the 5 most effective ways to use your face:
“Attending nearly every automotive conference (large and small) over the last few years,” Mike Haeg wrote, “I’m always impressed by the auto veterans who realize the power of video. More specifically, the self-shot videos that include a friendly greeting and walkaround, highlighting features and benefits. Don’t be shy to video and share an introduction to your prospect.”
Mike illustrates other terrific ways to share your face with customers and prospects: in your email signature, on your web site, blog and social media channels. But the great advantage of using Walkaround Videos is, not only are you connecting 1:1 with a personal touch, you are making the experience all about THEM, not you.
So take Mike’s advice and put your face to work. Use the simple, powerful technology you already own (iPhone, Android or Laptop) to create a distinct, lasting impression with customers, using video.