In Dealership Walkaround Videos, the First Frame Matters

Personalized Walkaround Videos are a great way to introduce yourself to a potential customer and distinguish yourself from your competitors. It’s a chance to take advantage of the fact that nearly everyone is watching videos on their phones and using videos to make purchasing decisions. But if you don’t pay attention to how the first frame displays, you could be missing a huge selling opportunity!

Don’t blow that opportunity by sending them a video with an unappealing first frame.

If you are new to sending Walkaround Videos to your prospects, you may not have paid much attention to the first frame. The first frame is the “movie still” that displays before your prospect clicks to watch the video – or doesn’t. Not sure how to improve that first frame? Try a few of these tips, and see them in action below:

The first frame captures a snapshot of your video about two seconds in. To get a good first frame, smile, and keep smiling for a couple seconds before you speak:

 

Let’s say the customer has his heart set on a 2015 Lexus LS 460. Start your video with a close-up of the classic logo, and stay focused there for about three seconds before you zoom out to show the entire vehicle. You can begin speaking as soon as the video starts.

 

Because you always want customers to know where to find you (and the vehicles they are interested in), it’s often a good idea to fill the first frame with the dealership sign.

 

This is your safest bet, make the car the star! Frame the vehicle up nicely in your camera, and film for the first few seconds, before zooming out or in and walking around.

 

When a customer indicates an interest in a particular vehicle’s features, they will be likely to click on a video that shows that feature in the first frame. Start your video by filming that feature for about three seconds.

 

  • Smile
  • Start With the Vehicle’s Logo
  • Start With the Dealership Sign
  • Spotlight the Vehicle Itself
  • Show the Dashboard

These are just a few of the many ways to use Walkaround Videos to capture interest and create a distinct, lasting impression with customers before they ever set foot in your showroom. Visit WalkaroundVideos.com to learn more or take a free test drive today!