To summarize a couple points from the video:
- Don't rule out the human factor
- Be energetic, upbeat and have fun
- Be transparent, don't hide the vehicle history
- HAVE FUN!
JP hits on the point of having fun a couple times, as this really translates to the customer through the video. Don't take yourself too seriously, have a good time and and let your personality shine though the video, to your customers.
Check back in a couple of weeks for more best practices and tips from JP!