If you’re like a lot of newcomers to Authntk Walkaround Videos, you might be saying, “Now what?” Typically, our new users understand that Walkaround Videos is a great way for auto dealers to connect 1:1 with the customer. They’ve bought into the concept of sending unique, personalized video messages to help them stand out. They have downloaded the app, and are ready to roll, except for one thing…
They don’t know what to say.
Don’t stress. Use a script!
Over the next couple weeks we’ll be delivering you video scripts for all sorts of dealership scenarios. Here’s the first one. Making a quick introduction:
A new inbound internet lead comes to you from a guy named Bill. You launch Walkaround Videos either on the app or webcam and start shooting a video of yourself reciting the following introduction script:
“Hi, Bill! I’m [name] from [dealership], right here in [your town].
I received your online request, and just wanted to shoot you a quick email to introduce myself. I see you’re interested in a [year, make, model, trim]. We have those in stock right now, with a full range of options.
In just a minute, I’ll be sending you Walkaround Video of that exact vehicle, but just wanted to introduce myself real quick. Just let me know when you receive the video, and if you have any questions on anything!”
When would be a good time to contact you?
Even the President of the Unites States of America uses a teleprompter to deliver important messages. Don’t feel bad about reading from a script until you feel comfortable in front of the camera. You only get one chance to make a great first impression with the customer, and using a script helps make sure that you do.
Stay tuned for more scripts headed your way in the coming weeks. Also, if you think of a scenario you’d like to have a script handy for, shoot us a note to firstname.lastname@example.org, or leave a comment.