Let’s say you’re one of the smart ones. Like many sales representatives and managers at dealerships around the country, you understand that 81% of auto shoppers today use smartphones to do research (according to a December 2013 study from FordDirect and Research Now). You also know that, according to a recent article in Automotive News, “Want to sell a vehicle? Attach a video,” “videos sell cars.” So you armed yourself for success by taking Walkaround Video for a FREE test drive. You now have first-hand experience with how easy it is to use the dealership video email service to send videos automatically to smartphones, and create an amazing experience for the customer.
So why aren’t you using it more?
If you are like a lot of new Walkaround Video users, it might be because you aren’t always confident with what to SAY when recording. In fact, we often hear from our users that they would make more videos, if only they were sure they were using the right words to connect with customers without turning them off.
Here are three of the most common questions we get about making effective videos:
- Are there general best practices for what to say in a video?
- How do I introduce myself to a new prospect in a video?
- What should I say in a follow-up video?
To address these questions and others, we’ve created a series of video scripts to help you say EXACTLY the right thing at EXACTLY the right time. These ready-to-use templates contain specific words and phrases to make the best impression with customers, and persuade them to do what you want them to do. Never again will you be at a loss for words when recording a Walkaround Video.
Coming soon, we’ll be sharing all of the scripts you need to be successful, so watch this space. In the meantime, here are four general best practices for what you want your words to do to the customer:
- Get their attention
- Keep their interest
- Build the urgency
- Inspire an ACTION
When you know what to say, you’ll want to take every opportunity to create a distinct, lasting impression with customers. We’re here to help. Visit WalkaroundVideos.com to learn more about how videos sell vehicles, and harnessing the power of customized videos to grow your business.