Back in a February blog post, we told you how important it is to speak in your videos. Now that you're comfortable talking, PERSONALIZE what you say! Start the video by addressing your prospect directly and introduce yourself.
Something like this:
"Hi Cathy, this is John Sharp from Wild Lake Mercedes Benz..."
It's also a good idea to mention and take video of something they specifically asked about:
"Here you can see the navigation system you said you were looking for..."
Personalizing your video and speaking to your prospect by name makes your first in-person meeting in your dealership that much warmer as well. Because they already know what you look like from the picture in your email and what you sound like from your voice in the video, you're that much closer to getting their signature on the dotted line!