Walkaround Videos Shouldn't Be Silent Movies


Personalized walkaround videos are a great opportunity to introduce yourself to a potential customer and distinguish yourself from your competitors. It's a chance to pitch yourself and the vehicle - if you don't say anything, you're missing a huge selling opportunity! Don't squander that opportunity by walking around the vehicle and recording in complete silence.

If you haven't sent many videos to your prospects, it might be difficult at first, but don't be afraid to talk! Don't know what to say?  Try a few of these:

Say "Hello" and address the recipient by name

Start off your video with something as simple as:

"Hi Mrs. Wellingham".

Introduce yourself and your dealership

Even though your email and video landing page is personalized with your picture and contact information, it doesn't hurt to introduce yourself verbally as well:

"My name is Isaac Wood and I'll be your sales consultant here at Acme Motors."

Identify the vehicle

It may or may not be obvious from the vehicle pictured in the your video, but either way, it's a good idea to give the vehicle year, make, model information:

"This is the silver 2011 Hyundai Sonata GLS you inquired about on our website. As you can see, we've got it here on our lot, and it's in great shape!"

Answer any specific questions the prospect might have

Since you're sending walk around videos that are tailored to each person, this is a great opportunity to address their questions:

"In your email I saw you asked whether this model had the navigation system. It does indeed, let me show you how it works."

Highlight special or interesting features

Even if the buyer didn't ask any questions about the vehicle, here's your opportunity to tell a little more about the vehicle:

"This Sonota only had one owner - she was a little old lady who only drove the car to the end of her driveway once a week to pickup the Sunday paper. She was not a smoker, so it's even still got the new-car smell!"

Close with your contact info and call to action

Reiterate your name and the best way to reach you, and ask to setup an appointment to see the vehicle in person.

"Again, my name is Isaac Wood, and you can reach me on my cell phone at 410-000-0000 or reply to my email with any additional questions. I'd love to show you this vehicle in person and let you take it out for a test drive. Just let me know what time works best for you!"

In short, a walkaround videos is your chance to make a warm introduction to your prospects before they ever set foot in your showroom. Take full advantage! Plus, let's face it, a minute-long video of dead silence can be kind of awkward...