Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.

Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.

10 Dealer Videos That Landed Sales

10 Dealer Videos That Landed Sales

In our #videosells series, we’re revealing our favorite videos that resulted in vehicle sales!

There are a lot variables that can turn a mediocre video into a winner - things like duration, personalization, vehicle presentation, connection, personality, value, etc. Take notice of these styles and features below and incorporate them into your own videos!

We’ll be revealing one video per week for the next 10 weeks.

Ohio Dealer Reveals Video Process & Results

Ohio Dealer Reveals Video Process & Results

Rob McClurkin, General Sales Manager at Germain Honda of Beavercreek, has been leveraging video at his Dayton, Ohio dealership for over two years.

Being a manager in Ohio’s competitive market of almost one-thousand dealerships means you’re laser-focused on the tools and techniques that work.

So, here’s what Rob had to say about using video and why his customers love it.

Social Media Success: Canadian Dealer Talks Strategy

Social Media Success: Canadian Dealer Talks Strategy

Not only does Laval Land Rover offer top of the line vehicles, but they’re on top of their game when it comes to social media too.

Laval, located just outside of Montreal, is focused on more than likes and followers. They claim a long-term, strategic strategy to connect with customers and prospects on social platforms.

Laval Marketing Director, Adrienne McGrath, says social media is the future of advertising.