Salesman Breaks Down Video Process

Salesman Breaks Down Video Process

We sat down with Laith Bader, Sales Consultant at Deery Brothers CDJR Iowa City, to get the scoop on his energetic and consistent video habits.

If we see a video of Laith come through, you better believe we are watching it. His enthusiasm is contagious, and he knows how to get anyone fired up about a vehicle. Check out what he has to say and don’t forget to adopt at least one or two of his tips and strategies in your own sales process!

#autotalk Series with Featured Guests

#autotalk Series with Featured Guests

Welcome to #autotalk!

We’re discussing everything current and digital in relation to the automotive industry. John Colban, Authntk Director of Operations, hosts the series and interviews a different featured guest each episode. Fresh perspectives, trending topics, and profitable advice from seasoned professionals… listen any time!

Modern Auto Network Adopts Video at All Locations

Modern Auto Network Adopts Video at All Locations

Modern Automotive is a force to be reckoned with in the coastal state of North Carolina.

With 16 dealerships in western NC, it’s no surprise Modern is on its 4th generation of the family-owned business, established in 1933. President of Modern Automotive, Rob Fowler, says all five sons in the fourth generation are helping to keep them current, “Things are changing rapidly. We have lots of younger customers and a lot of different ways to communicate with them. We’re staying on top of that with the help of the fourth generation.”1

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Q&A: Fixed Ops Manager Says, "Video Definitely Sells"

Jerry LaWarre is the Fixed Operations Manager at Acura Columbus. He manages and works with over 25 techs, admins, and parts consultants at their Dublin, Ohio dealership.

Since adding video communication in 2018, Jerry oversees over one hundred videos per month that are sent to customers on behalf of the Acura Columbus service side, and he says video supports their ultimate goal: transparency.